Retail Sales Director

Accountabilities:

The Retail Sales Director will lead the North American retail channel, combining strategic planning, commercial execution, and relationship management to accelerate growth and build a sustainable retail operation.

• Own and grow the retail business across North America, serving as the commercial lead for all retail activities.
• Manage and expand relationships with existing retail partners to increase sales, distribution, merchandising, and promotional opportunities.
• Identify, develop, and secure new partnerships with major national retailers across North America.
• Lead the full sales cycle, from prospecting and retailer presentations to negotiations, onboarding, and national product rollouts.
• Develop account strategies, pricing structures, product assortments, merchandising plans, and promotional initiatives to maximize long-term growth.
• Collaborate with Marketing, Operations, Supply Chain, Finance, and Product teams to execute retail initiatives effectively.
• Establish scalable retail processes, performance reporting, and commercial best practices to support business expansion.
• Represent the business in retailer meetings, product line reviews, and high-impact commercial negotiations.
• Build and lead the retail function as the organization grows, contributing to its long-term omnichannel strategy.

Requirements:

The ideal candidate is a commercially driven retail professional with a strong track record of securing national retail partnerships, launching consumer brands, and negotiating high-value agreements. They combine strategic thinking with hands-on execution, possess excellent relationship-building skills, and thrive in entrepreneurial environments where they can build new functions and drive measurable results.

• At least 7 years of experience selling products to major U.S. retailers.
• Significant experience in beauty, personal care, health and wellness, consumer products, lifestyle brands, or other consumer packaged goods (CPG) sectors.
• Demonstrated success launching brands into national retail chains.
• Established relationships with buyers at major U.S. retailers, considered a significant advantage.
• Proven experience negotiating national retail agreements and managing complex commercial partnerships.
• Strong understanding of category management, merchandising strategies, and retail economics.
• Excellent negotiation, presentation, communication, and relationship management skills.
• An entrepreneurial mindset and the ability to build commercial functions and processes from scratch.
• Based in the Miami area and comfortable working remotely with a globally distributed team.
• Willingness and ability to travel regularly within the United States and internationally to Israel approximately one to two times per year.

Preferred Qualifications:

• Experience in the beauty industry.
• Experience managing retail businesses generating multi-million-dollar revenue.
• Background working with emerging or high-growth consumer brands.
• Experience scaling omnichannel businesses.
• Experience collaborating directly with founders and senior leadership.

Benefits:

• Remote work arrangement based in the Miami, Florida area.
• Opportunity to build and lead a retail function from the ground up.
• Significant ownership and autonomy over North American retail strategy and commercial growth.
• Direct collaboration with company leadership and international cross-functional teams.
• Exposure to a high-growth, founder-led environment within the beauty and consumer products industry.
• Opportunities to shape long-term omnichannel strategy and influence business expansion.
• Travel opportunities across the United States and occasional international visits to Israel.