Manager, Public Relations

<h2>Key Responsibilities</h2><ul>
<li>Develop and implement public relations and corporate communications strategies to strengthen the Company's brand positioning, reputation, and media presence.</li>
<li>Lead publicity and communications initiatives across the Company's business portfolio, including<strong>Film &amp; Content Production, Concert Production, Events, Artist Management, and Membership &amp; Digital Commerce</strong>.</li>
<li>Plan and execute media relations activities, including press releases, media pitching, interviews, press conferences, media events, and publicity campaigns.</li>
<li>Build and maintain strong relationships with media, journalists, influencers, industry stakeholders, business partners, government bodies, and other external parties.</li>
<li>Develop compelling communication angles and publicity strategies for concerts, artists, content productions, corporate initiatives, partnerships, events, and other key projects.</li>
<li>Manage corporate messaging, executive communications, media materials, presentations, FAQs, talking points, and other external communication materials.</li>
<li>Monitor media coverage, public sentiment, industry trends, and emerging issues, and provide timely recommendations to management.</li>
<li>Support issues management and crisis communications, including the development of communication protocols, holding statements, responses, and stakeholder communications when required.</li>
<li>Work closely with Concert Production, Film &amp; Content Production, Artist Management, Partnerships, Membership &amp; Digital Commerce, Marketing, and other internal teams to deliver integrated publicity and communication campaigns.</li>
<li>Manage PR agencies, media monitoring services, vendors, project budgets, timelines, and campaign performance.</li>
<li>stablish PR KPIs and reporting frameworks, and evaluate campaign effectiveness, media exposure, brand visibility, and communication outcomes.</li>
</ul><h2>Requirements</h2><ul>
<li>Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business Administration, or related disciplines, or equivalent qualification at HKQF Level 5.</li>
<li>Minimum<strong>8 years of relevant experience</strong>in Public Relations, Corporate Communications, Media Relations, Marketing Communications, Entertainment, Media, or related industries.</li>
<li>Experience in<strong>entertainment, artist management, concerts, film/content production, media, lifestyle, sports, or cultural sectors</strong>will be an advantage.</li>
<li>Proven track record in developing and executing PR strategies, publicity campaigns, media engagement, and corporate communications initiatives.</li>
<li>Strong media network and established relationships with journalists, media organisations, influencers, agencies, and relevant industry stakeholders.</li>
<li>Strong understanding of Hong Kong's media landscape, social media environment, and current communications trends.</li>
<li>Excellent writing, editing, presentation, interpersonal, and communication skills, with the ability to develop clear and compelling messages for different audiences.</li>
<li>Strong project management skills with the ability to handle multiple campaigns and projects in a fast-paced environment.</li>
<li>Mature, proactive, resourceful, and able to handle sensitive or confidential matters with sound judgement.</li>
<li>Experience in team management is preferred, with prior experience at supervisory level.</li>
<li>Good command of written and spoken English and Chinese, including Cantonese and Putonghua.</li>
</ul><h2>Benefits</h2><ul>
<li>Attractive remuneration package</li>
<li>Career progression opportunities</li>
<li>Discretionary performance bonus</li>
<li>Medical &amp; Dental insurance</li>
<li>Birthday leave</li>
<li>Anniversary leave</li>
<li>Study leave</li>
<li>Study subsidy scheme</li>
<li>Employee property loan / personal loan scheme</li>
<li>Numerous other staff benefits</li>
</ul>