Senior Paid Media Strategist, Meta and Google (Client-Facing)

<h3>Accountabilities</h3><li>
<strong>Paid Media Strategy and Execution:</strong>Own the strategy, setup, optimization, and daily management of Meta and Google advertising campaigns across a portfolio of three to four client accounts, ensuring alignment with business objectives and performance targets.</li><li>
<strong>Budget Management and Optimization:</strong>Manage combined monthly advertising budgets of $100,000 or more per account, overseeing budget pacing, scaling decisions, and investment allocation to optimize Marketing Efficiency Ratio (MER), Return on Ad Spend (ROAS), and Cost Per Acquisition (CPA).</li><li>
<strong>Meta Advertising Management:</strong>Build and optimize campaigns using Advantage+ and Campaign Budget Optimization (CBO), maintain high-quality conversion signals, and independently configure and quality-check pixels, Conversions API (CAPI), and event tracking.</li><li>
<strong>Google Ads Management:</strong>Develop and optimize Search, Shopping, Performance Max, and YouTube campaigns, including asset groups, exclusions, audience signals, and new customer acquisition settings.</li><li>
<strong>Merchant Center and Product Feed Management:</strong>Own Google Merchant Center health and product feed performance, independently diagnosing disapprovals, missing data, integration issues, and Shopify synchronization problems.</li><li>
<strong>Cross-Channel Investment Decisions:</strong>Determine how budgets should be allocated between Meta and Google using MER, incrementality analysis, and reliable performance evidence rather than relying exclusively on platform-reported ROAS.</li><li>
<strong>Creative Strategy and Testing:</strong>Design structured creative experiments, develop creative briefs, evaluate delivered assets, and translate creative performance insights into campaign optimization and scaling decisions. Document the results and conclusions of every test.</li><li>
<strong>Attribution and Performance Reporting:</strong>Use analytics and reporting tools to monitor campaign effectiveness, assess attribution, identify growth opportunities, and communicate clear, actionable performance insights.</li><li>
<strong>Client Relationship Management:</strong>Lead the paid media portion of client meetings, explain results in accessible language, present recommendations, and confidently challenge requests that may not align with clients' commercial interests.</li><li>
<strong>Additional Channel Support:</strong>Support TikTok and other relevant advertising channels when they affect account performance or contribute to the broader acquisition strategy.</li><li>
<strong>Quality Assurance and Accountability:</strong>Maintain rigorous launch and tracking quality standards, eliminate client-visible campaign errors, document changes, and proactively resolve performance issues with minimal need for leadership intervention.</li><h2>Requirements</h2><li>
<strong>Professional Experience:</strong>At least five years of hands-on paid media experience within a marketing agency or high-growth brand, with a demonstrated track record of managing and optimizing campaigns.</li><li>
<strong>Platform Expertise:</strong>Deep practical expertise in at least one of Meta Ads or Google Ads, combined with proven hands-on ownership of the other platform. Candidates must have personally managed campaigns on both platforms rather than simply supervised execution.</li><li>
<strong>Budget Ownership:</strong>Experience independently managing monthly advertising budgets of $100,000 or more, with documented improvements in campaign efficiency and meaningful investment across both Meta and Google.</li><li>
<strong>Meta Ads Skills:</strong>Strong knowledge of Advantage+, CBO, pixel implementation, Conversions API, event tracking, and conversion signal quality.</li><li>
<strong>Google Ads Skills:</strong>Proficiency in Search, Shopping, Performance Max, YouTube advertising, Google Merchant Center, product feed optimization, and troubleshooting.</li><li>
<strong>E-commerce and DTC Experience:</strong>Demonstrated experience managing paid acquisition for direct-to-consumer or e-commerce businesses. Experience with premium or luxury brands and higher average order values is a strong advantage.</li><li>
<strong>Analytics and Attribution:</strong>Familiarity with GA4, Looker Studio, Shopify, marketing attribution, incrementality measurement, and performance metrics such as MER, ROAS, and CPA.</li><li>
<strong>Client Communication:</strong>Excellent written and spoken English, with the confidence to lead client discussions, explain complex data, present strategic recommendations, and manage expectations.</li><li>
<strong>Analytical and Strategic Thinking:</strong>Strong quantitative skills, sound judgment, and the ability to make independent decisions about campaign optimization, creative testing, and cross-channel budget allocation.</li><li>
<strong>Organization and Ownership:</strong>Ability to manage multiple client accounts simultaneously, maintain meticulous campaign documentation, prioritize competing demands, and deliver consistently in a fast-paced environment.</li><li>
<strong>Remote Collaboration:</strong>Comfortable working independently in a remote-first setting, with availability to overlap with US time zones for client meetings.</li><h2>Benefits</h2><li>
<strong>Competitive compensation:</strong>Independent contractor compensation ranging from<strong>$4,000 to $5,500 USD per month</strong>.</li><li>
<strong>Fully remote work:</strong>Work remotely from Canada while collaborating with a distributed team.</li><li>
<strong>Paid time off:</strong>Paid time off to support personal needs and work-life balance.</li><li>
<strong>Paid company holidays:</strong>Designated company holidays throughout the year.</li><li>
<strong>Flexible Fridays:</strong>Additional flexibility in scheduling to support a sustainable working routine.</li><li>
<strong>Quarterly bonus opportunities:</strong>Potential to earn additional compensation through quarterly bonus programs.</li><li>
<strong>High ownership and autonomy:</strong>Lead your own client portfolio, make strategic decisions, and take direct responsibility for campaign performance.</li><li>
<strong>Premium brand exposure:</strong>Work with premium and luxury DTC and e-commerce brands with substantial advertising budgets.</li><li>
<strong>Remote-first collaboration:</strong>Join a direct, performance-focused team that values clear communication, accountability, data-informed decisions, and shared success.</li>