Senior Product Manager, Audience Lifecycle Tools

Accountabilities

• Own product strategy and roadmap:Lead the product roadmap for audience lifecycle and marketing technology platforms, including Piano.io and Salesforce Marketing Cloud, translating cross-functional needs into clear priorities, product requirements, and engineering backlogs.

• Develop scalable audience activation tools:Build, configure, and optimize internal-facing platforms that enable content, marketing, and editorial teams to manage audience engagement independently through intuitive self-service workflows, appropriate permissions, and governance standards.

• Optimize audience lifecycle journeys:Partner with cross-functional teams to develop scalable automation capabilities that improve the entire audience journey, from email discovery and content re-engagement to recurring donation conversion, retention, and win-back initiatives.

• Strengthen data integration and measurement:Collaborate with Data and Analytics teams to improve customer data platform (CDP) segmentation, tracking taxonomies, and attribution models, ensuring campaign performance and audience outcomes are measurable.

• Enhance newsletter infrastructure:Drive technical development and platform improvements for editorial newsletter products, working closely with newsroom and product leadership to strengthen functionality, scalability, and audience engagement.

• Integrate AI and workflow automation:Identify, evaluate, and implement practical, responsible AI solutions and automation capabilities that reduce repetitive manual tasks and improve the efficiency of lifecycle marketing workflows.

• Support audience diversification:Develop segmentation and personalization strategies that help engage and retain diverse, cross-generational audiences across digital touchpoints.

• Drive documentation and adoption:Create product documentation, establish standard operating procedures and lifecycle governance practices, and deliver internal training to encourage consistent adoption of tools across departments.

• Coordinate cross-functional execution:Align product, engineering, marketing, editorial, design, and data stakeholders around shared objectives, ensuring product decisions balance user needs, technical feasibility, operational efficiency, and organizational goals.

Requirements

• Product management experience:At least five years of digital product management experience, including ownership of complex platforms, products, or internal tools and a demonstrated record of delivering measurable business or audience outcomes.

• Marketing technology expertise:Substantial experience with enterprise marketing automation platforms, customer data platforms, or audience lifecycle solutions, such as Salesforce Marketing Cloud, Piano.io, Braze, Iterable, or Segment.

• Product strategy and technical execution:Proven ability to translate complex, cross-departmental requirements into structured user stories, technical specifications, prioritized roadmaps, and actionable engineering backlogs.

• Platform implementation experience:Demonstrated success leading technical software migrations, vendor integrations, enterprise platform rollouts, or comparable large-scale tooling initiatives.

• Data-driven decision-making:Strong understanding of digital analytics, audience segmentation, cohort tracking, retention funnels, attribution, and structured A/B testing, with the ability to use insights to guide product improvements.

• Systems thinking:Ability to synthesize competing stakeholder needs across a complex organizational structure and translate them into a coherent product architecture and execution plan.

• Internal platform enablement:A strong understanding of internal users and their workflows, with the ability to balance self-service flexibility, usability, operational efficiency, and appropriate governance.

• Communication and stakeholder management:Excellent written, verbal, and presentation skills, including the ability to explain technical concepts clearly to both technical and non-technical audiences and influence cross-functional partners.

• Iterative problem-solving:Ability to identify high-impact opportunities, prioritize product enhancements, manage evolving roadmaps, and adapt to changing organizational and technical requirements.

• Education:A bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field, or equivalent practical experience demonstrating comparable product management and technical capabilities.

Preferred qualifications:

• Experience in media, digital publishing, nonprofit organizations, or subscription- and membership-based businesses.

• Practical experience implementing AI-enabled automation, algorithmic segmentation, or intelligent personalization within marketing workflows.

• Familiarity with user privacy regulations, consent management frameworks, and consumer data protection and compliance standards.

Benefits

• Competitive salary:Annual salary range of$132,915.86–$151,852.82 USD, depending on experience, qualifications, and work location.

• Comprehensive healthcare coverage:Access to medical, dental, and vision insurance options for eligible employees and their dependents.

• Financial protection:Life and accidental death and dismemberment insurance, short-term disability, and long-term disability coverage options.

• Retirement savings:Access to voluntary retirement savings plans for eligible employees.

• Paid time off:Paid leave and time-off benefits designed to support personal well-being and work-life balance.

• Remote work flexibility:The option to work remotely from an approved location within the United States, work on-site at an approved office location subject to desk availability, or combine remote and on-site work.

• Full-time employment:A full-time, exempt position offering the opportunity to own strategic product initiatives and influence long-term audience engagement capabilities.

• Meaningful mission:Contribute to audience growth, digital innovation, and experiences that help connect people with valuable information, content, and services.

• Collaborative and inclusive culture:Work alongside multidisciplinary teams in an environment that values diverse perspectives, ethical practices, collaboration, and continuous improvement.