Ecom/ Commercial Director

<ul>
<li>Own the demand side of the P&amp;L; in particular revenue and brand &amp; marketing budgets / KPIs;</li>
<li>Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;</li>
<li>Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;</li>
<li>Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;</li>
<li>Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;</li>
<li>Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;</li>
<li>Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.</li>
<li>Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;</li>
<li>Work closely with the Brand &amp; broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;</li>
<li>Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;</li>
<li>Hire, lead and coach a leading-edge team to help execute against goals;</li>
<li>Provide expertise on current eCommerce industry best practice, with CRO, CpA &amp; LTV focus;</li>
<li>Keep up to date with eCommerce &amp; CRO / Trading best practice of tomorrow through training, research etc;</li>
<li>Positively impact and influence internal stakeholders and external partners;</li>
<li>Effectively communicate and collaborate with Jaded London stakeholders;</li>
<li>Uphold Jaded London’s PLAYBOOK;</li>
<li>Think like a customer, all the time, every day.</li>
</ul><ul><li><strong>Success in 6 months looks like:</strong></li></ul><ul><li>Jaded London is on track to deliver annual net revenues of £70m in 2026/27. Whole business has clarity on strategic / tactical plan for 2027/28</li></ul><ul><li><strong>Success in 2 years looks like:</strong></li></ul><ul>
<li>Jaded London is on track to deliver &gt;£70m annual net revenues</li>
<li>USA has become the largest contributor to sales and we’re expanding into new markets outside USA &amp; UK</li>
<li>CpA : LTV increased by &gt;50%</li>
<li>Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)</li>
</ul><h2>Requirements</h2><h2>Experience:</h2><ul>
<li>5+ years’ experience managing / leading a digital retail / ecommerce P&amp;L, with experience in cross border fashion / apparel a major plus;</li>
<li>Full working / leading edge knowledge of demand creation through Social and Paid Media</li>
<li>Full working / leading edge knowledge of CRO techniques;</li>
<li>Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;</li>
<li>Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).</li>
<li>Global experience (USA, Europe)</li>
</ul><h2>Key Skills:</h2><ul>
<li>Natural born leader, who feels at ease managing a team of head’s of departments</li>
<li>Have great understanding of retail, e-commerce and marketing businesses</li>
<li>You’re a ‘natural retailer’; obsessed with delivering your promise to customers</li>
<li>CRO methodology is at the heart of everything you do</li>
<li>Have a proven track record as a commercial individual, who understands brand and customer (shopper)</li>
<li>Intellectual and emotional intelligence in balanced / equal measure</li>
<li>Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)</li>
<li>Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence</li>
<li>You are independent and self-directed but able to work and lead a team of creative individuals</li>
<li>Have superior analytical skills to track and manage performance</li>
<li>Have excellent interpersonal skills and the ability to persuasively sell ideas</li>
<li>A quick learner who can process lots of information and prioritise action</li>
<li>Effectively navigate and collaborate cross-functionally</li>
<li>Are an outcomes focused manager, with strong team orientation</li>
<li>Are bullish about Jaded London and its potential</li>
</ul><h2>Successful People at Jaded are:</h2><ul>
<li>Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation</li>
<li>Used to start-up / scale-up cultures, which are super fast paced and unpredictable</li>
<li>Own it and make stuff happen</li>
<li>DO EXTRA - Champions do extra!</li>
<li>Think like a customer everyday.</li>
</ul><h2>Benefits</h2><ul>
<li>50% Employee Discount</li>
<li>24 days holiday per year (plus bank holidays)</li>
<li>A paid day off on your birthday</li>
<li>A paid moving day per year</li>
<li>Hybrid Working Arrangements - 1 day per week WFH</li>
<li>Pension Scheme</li>
<li>Bonus Scheme</li>
<li>Employee Assistance Programme for you and your family</li>
<li>£500 employee referral bonus scheme</li>
<li>Local Business Discounts (joe and the juice, cafés, fitness, beauty etc)</li>
<li>North-West London office location directly located next to good transport links</li>
<li>Casual office dress code (your style of dress is up to you, wear what you feel best in)</li>
<li>Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)</li>
<li>Regular Office Social Events (e.g. payday socials)</li>
</ul>