Senior Social Strategist

Accountabilities:

• Raise the standard of social media strategy and services by continuously identifying new opportunities, trends, and approaches that deliver greater value to clients.

• Ensure social strategies remain current, timely, audience-focused, and aligned with client objectives and evolving platform behaviors.

• Lead onboarding and strategy sessions for enterprise-level clients, establishing clear strategic direction and building strong client relationships.

• Serve as a social strategy subject matter expert, advising clients and internal teams on best practices, audience behavior, platform trends, and strategic opportunities.

• Guide junior members of the content strategy team through coaching, support-oriented one-on-ones, innovation sessions, knowledge sharing, and learning opportunities.

• Challenge the status quo and encourage experimentation, innovation, and stronger strategic thinking across social initiatives.

• Contribute to new business and pitch strategy by applying research insights, identifying client pain points, and developing compelling, data-informed campaign ideas.

• Develop monthly and quarterly content briefs that establish priorities, provide strategic inspiration, and guide content development.

• Support monthly, quarterly, and year-end reporting by analyzing performance metrics and translating findings into strategic recommendations and adjustments.

• Collaborate with creative teams to develop breakthrough campaigns rooted in consumer behavior, cultural and industry insights, and opportunities across social platforms.

• Guide creative teams on social-first principles and platform-specific behaviors while identifying opportunities to test new ideas and push creative boundaries.

• Partner with cross-functional teams to motivate, create, and implement on-brand work that supports measurable client goals.

• Support broader strategy leadership through thought leadership, departmental initiatives, and business development efforts.

Requirements:

• Bring 4–5+ years of experience in brand and/or social strategy, ideally within a social, digital, or creative agency environment, with a demonstrated track record of strategic expertise.

• Have a strong understanding of social media, internet culture, audience behavior, and evolving platform trends.

• Combine big-picture strategic thinking with the ability to dive into detailed execution and translate insights into practical recommendations.

• Demonstrate strong analytical skills, curiosity, creativity, imagination, and a genuine interest in understanding people and their behaviors.

• Have excellent verbal, written, interpersonal, listening, and presentation skills, with the ability to communicate ideas clearly to clients and internal stakeholders.

• Be highly organized and capable of managing multiple priorities, projects, and deadlines simultaneously.

• Demonstrate strong attention to detail while maintaining a strategic perspective.

• Be comfortable working autonomously, adapting quickly as priorities change, and operating effectively in a fast-paced environment.

• Bring a collaborative mindset and the ability to motivate and influence cross-functional teams.

• Show enthusiasm for leadership opportunities and a willingness to mentor and develop other strategists.

• Be passionate about producing high-quality creative work and contributing fresh ideas that make an impact.

• Be comfortable participating in new business pitches and contributing strategic thinking to sales opportunities.

Benefits:

• Fully remote work environment.

• Opportunity to work with enterprise-level clients and contribute to high-impact social strategies.

• Exposure to brand storytelling, social media strategy, creative development, consumer insights, and new business.

• Leadership and mentoring opportunities through responsibility for junior strategy team members.

• Collaboration with creative, sales, strategy, and cross-functional teams.

• Opportunity to influence social strategy and help evolve best practices across a growing social offering.

• Exposure to innovative campaigns, emerging social trends, internet culture, and platform experimentation.

• Opportunities to contribute to thought leadership and business development initiatives.