Growth & Marketing Operations Sr. Specialist

<ul>
<li>Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.</li>
<li>Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.</li>
<li>Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.</li>
<li>Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.</li>
<li>Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.</li>
<li>Own HubSpot Marketing Hub as the core marketing activation and automation platform.</li>
<li>Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.</li>
<li>Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.</li>
<li>Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.</li>
<li>Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.</li>
</ul><h2>Requirements</h2><ul>
<li>Bachelor’s degree in Marketing, Business, Analytics, IT, Engineering or related field;<strong>HubSpot/GA4 certifications preferred</strong>.</li>
<li>8+ years’ experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.</li>
<li>Proven experience managing<strong>full-funnel B2B campaigns</strong>, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.</li>
<li>Advanced hands-on<strong>HubSpot Marketing Hub</strong>experience; familiarity with Microsoft Dynamics or Salesforce.</li>
<li>Strong knowledge of<strong>GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO</strong>.</li>
<li>Practical experience using<strong>AI and automation tools</strong>to improve campaign execution, analysis and reporting.</li>
<li>Strong<strong>analytics, agency management and cross-functional leadership</strong>skills.</li>
<li>Excellent English communication and executive reporting capabilities.</li>
</ul>