Senior Performance Media Buyer

Makaseb is hiring a Senior Performance Media Buyer.

We’re looking for aSenior Performance Media Buyerwho can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

Job Description:

• Own and develop thefull-funnel paid media strategyacross Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
• Build and executemedia plans, channel strategies, budget allocation, and scaling roadmapsaligned with business and revenue goals.
• Take full ownership of campaign performance, fromacquisition and conversion to ROAS, CAC, LTV, and overall profitability.
• Manage and optimizehigh-spend advertising accounts, continuously identifying opportunities for profitable scaling.
• Analyze performance data and translate insights intoclear strategic actions and growth opportunities.
• Lead ongoingaudience research, segmentation, testing, and expansionto unlock new growth opportunities.
• Develop and managestructured testing frameworksfor audiences, offers, creatives, landing pages, and campaign structures.
• Work closely with the creative team to developperformance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
• Provide clearcreative direction based on performance data, and continuously identify winning creative patterns.
• Conductcompetitor, market, keyword, and audience researchto strengthen acquisition strategies.
• Build and presentperformance reports and strategic recommendationsto stakeholders.
• Identify performance gaps, diagnose their root causes, and proactively implement solutions.
• Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
• Contribute to the development of the broaderdigital growth and marketing strategy.

Requirements

• Bachelor’s degree inMarketing, Business, or a related field.

• 4+ years of experience in Performance Media Buying, with proven experience inE-Commerce.
• GCC E-commerce experience is a MUST.
• Proven track record ofscaling high-spend accounts and significant revenue, with experience managing100K+ monthly ad spend.
• Strong hands-on experience withMeta, Google, TikTok, and Snapchat Ads.
• Experience working withSalla, Zid, Shopify, and WordPress/WooCommerce.
• Strong knowledge ofGA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica.
• Strong understanding ofROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.
• Strong experience increative testing, performance creatives, copywriting, hooks, angles, and creative strategy.
• Proficiency in usingAI toolsfor research, analysis, creative ideation, optimization, and workflow automation.
• Strong analytical, strategic, and problem-solving skills with agrowth and ownership mindset.
• Portfolio / Case Studies are required, demonstrating measurable scaling and business results.

Benefits

• Working days: 5 days (From Sunday to Thursday)
• Working Hours: 9 hours (From 9:00am to 6:00pm)
• Work Model: Hybrid (4:6 days on-site per month)
• Health, and social insurance.
• Learning & Development.
• Gym Subscription Discount