SEO Specialist

<h3>SEO Content Quality &amp; Optimization</h3><ul>
<li>Follow and help maintain SEO content guidelines and standards for English-language content</li>
<li>Ensure content follows SEO best practices across:</li>
<ul>
<li>Search intent and topical relevance</li>
<li>Keyword targeting and semantic relevance</li>
<li>Internal linking</li>
<li>E-E-A-T</li>
<li>On-page SEO</li>
<li>Content structure and FAQs</li>
<li>Metadata</li>
<li>Entity optimization</li>
<li>AI-search visibility</li>
</ul>
<li>Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content</li>
<li>Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards</li>
</ul><h3>AI Integration &amp; Content Innovation</h3><ul>
<li>Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability</li>
<li>Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases</li>
<li>Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues</li>
</ul><h3>Performance &amp; Analytics</h3><ul>
<li>Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms</li>
<li>Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement</li>
<li>Identify content performance trends and translate insights into actionable optimization opportunities</li>
<li>Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data</li>
<li>Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement</li>
</ul><h2>Requirements</h2><ul>
<li>2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO</li>
<li>Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO</li>
<li>Strong analytical and problem-solving skills</li>
<li>Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms</li>
<li>Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses</li>
</ul>