Sr Brand Partnership Manager

Accountabilities

• Build new enterprise partnerships by leveraging established relationships with consumer packaged goods (CPG) brands and agency networks, converting qualified opportunities into signed agreements.

• Expand existing accounts by mapping organizational structures and identifying opportunities across additional brands, business units, and portfolio companies.

• Own the full partnership lifecycle, from initial outreach and onboarding to ongoing relationship management and account growth.

• Advise brand marketing teams on creator and UGC content strategies, ensuring programs align with brand guidelines, messaging, campaign objectives, and broader marketing priorities.

• Plan partnership activities around product launches, seasonal campaigns, marketing calendars, and always-on content requirements to support timely delivery.

• Develop and refine playbooks, templates, standard operating procedures, and best practices to improve partnership activation and scalability.

• Maintain accurate partnership pipelines, campaign timelines, deliverables, and performance records using HubSpot or similar CRM tools.

• Collaborate closely with Client Success Managers and internal creator operations teams to provide a seamless partner experience.

• Build trusted relationships with brand marketing stakeholders and consistently achieve or exceed quarterly revenue and account-growth targets.

Requirements:

• 5–8 years of experience in brand marketing, advertising sales, or brand partnerships, ideally at a major digital advertising platform or agency.

• An established network of relationships with CPG brand marketers and agency partners, with the ability to convert existing connections into new business opportunities.

• Strong understanding of creator and UGC content programs, brand marketing strategies, campaign planning, product launches, seasonal initiatives, and always-on content needs.

• Experience managing enterprise accounts, developing strategic partnerships, and expanding relationships across multiple stakeholders or business units.

• Proven ability to create and maintain playbooks, standard operating procedures, and best-practice documentation for partnership or account management teams.

• Proficiency with CRM platforms, preferably HubSpot, to manage pipelines, track account activity, and maintain accurate records.

• Excellent project management, organizational, and problem-solving skills, with the ability to balance multiple partnerships, priorities, and deadlines.

• Strong written and verbal communication skills, including the ability to translate creator marketing solutions into broader brand and business objectives.

• Familiarity with advertising and creator content ecosystems across platforms such as TikTok, Meta, Amazon, and Google is preferred.

• Experience in CPG, beauty, food and beverage, retail, influencer marketing, or the creator economy is an advantage.

• A track record of improving partnership processes as teams and client portfolios grow, along with comfort using AI-powered tools for content review, reporting, or workflow automation.

• A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred; equivalent professional experience is also considered.

• Willingness to travel approximately 40%, including local client meetings and occasional multi-night regional trips. The role is remote, with no special physical demands specified.

Benefits:

• Base salary:$114,000–$140,000 per year.

• On-target earnings (OTE):$228,000–$280,000 annually, including base salary and target incentive compensation.

• Fully remote work flexibility.

• Competitive base salary and bonus compensation structure.

• Medical, dental, and vision insurance.

• Flexible time off, sick time, and paid holidays.

• 4% 401(k) employer match.

• Paid parental leave.

• Employee stock options.

• Opportunities for professional growth and leadership development.

• A collaborative, innovative, positive, and team-oriented work environment.