Sr. Digital Experience Manager

Accountabilities

• Website experience and conversion optimization:Own the end-to-end website experience, improving navigation, user journeys, internal linking, conversion paths, and calls to action to help engineers, architects, and data platform leaders progress toward meaningful engagement.

• Website development and management:Build and maintain core website pages using a content management system, collaborating with brand and development teams to deliver effective, high-quality digital experiences.

• Design system governance:Maintain visual consistency and reusable components across the website as brand guidelines evolve, while advocating for user experience improvements.

• Technical SEO and website health:Monitor and improve Core Web Vitals, crawlability, indexing, and technical page quality to strengthen search performance and site reliability.

• Analytics and tracking:Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) configurations, including event tracking, filters, and troubleshooting tracking gaps to maintain accurate reporting.

• Website content governance:Maintain clear ownership and approval structures across a website containing more than 265 pages, keeping content inventories and responsibilities up to date as the site evolves.

• Experimentation and optimization:Develop hypotheses, plan and execute A/B and multivariate tests, analyze results, and translate findings into a prioritized website improvement roadmap.

• Conversational marketing strategy and operations:Own the framework, governance, and ongoing playbooks for the website’s conversational marketing experience, including tool configuration, content, routing rules, and visitor targeting.

• Conversational performance reporting:Track conversation rates, meetings influenced, and pipeline attribution to evaluate effectiveness and identify opportunities for improvement.

• Campaign coordination:Partner with growth marketing colleagues to coordinate conversational experiences with campaign-specific initiatives and audience needs.

• AI Answer Engine Optimization (AEO):Lead technical AEO implementation, including structured data, schema markup, and content formatting to improve visibility in AI-generated search responses.

• AI search measurement:Collaborate with marketing leadership to strengthen monitoring and reporting of brand presence across AI-powered search and answer platforms.

Requirements

• 5–8+ years of experiencein digital experience management, website management, conversion rate optimization (CRO), or a related field. Experience in B2B SaaS, infrastructure, or developer tools serving technical audiences is preferred.

• Hands-on content management system expertise, with the ability to build and manage website pages directly rather than relying exclusively on external developers. Experience with Webflow is preferred.

• Practical knowledge of GA4 and GTM, including event configuration, filter troubleshooting, tracking validation, and resolving analytics implementation issues.

• Strong technical SEO skills, including familiarity with Core Web Vitals, indexing, crawl health, and page-level optimization.

• Working knowledge of AI Answer Engine Optimization (AEO), structured data, schema markup, and approaches to improving visibility in AI-generated search results.

• Strong design sensibility and understanding of user experience principles, with the ability to work within an established design system while identifying opportunities to improve usability and conversion.

• Familiarity with conversational marketing platforms and chat playbooks, including routing logic, visitor targeting, and qualification flows.

• Experience using analytics and experimentation to evaluate digital performance, identify friction points, and make evidence-based optimization decisions.

• Strong analytical and problem-solving skills, with the ability to diagnose technical issues and implement practical solutions independently.

• A proactive, self-directed working style and the ability to manage priorities with significant autonomy in a lean marketing organization.

• Strong collaboration skills, including the ability to coordinate effectively with brand, development, growth marketing, and marketing leadership teams.

Benefits

• Healthcare coverage:Medical, dental, and vision plans.

• Retirement savings:401(k) plan with a 3% employer contribution.

• Equity opportunity:Pre-IPO stock options.

• Paid holidays:At least 12 public holidays.

• Flexible time off:Flexible PTO to support work-life balance.

• Remote work:Position based remotely within the United States.