Sr. Marketing Specialist, Affiliate Marketing (Commercial Insurance)

Accountabilities:

You will help execute and optimize performance marketing initiatives, ensuring campaigns are accurately tracked, efficiently managed, and aligned with acquisition goals.

• Manage daily paid search activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
• Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
• Monitor channel performance and identify issues affecting conversion rates, acquisition costs, attribution, and campaign efficiency.
• Coordinate the creation and deployment of advertising assets, landing pages, banners, and promotional materials.
• Oversee affiliate reporting, billing reconciliation, and marketing budget tracking.
• Maintain accurate campaign tracking through UTM parameters, pixels, conversion events, and established campaign governance standards.
• Assist with weekly, monthly, and quarterly performance reporting.
• Conduct competitive research and monitor market trends to identify opportunities for improvement.
• Collaborate with channel managers, analytics teams, and creative partners to support marketing growth initiatives.

Requirements:

The successful candidate will bring hands-on performance marketing experience, a solid understanding of digital acquisition channels, and the ability to turn campaign data into actionable improvements.

• 2–4 years of experience in performance marketing or a related digital marketing role.
• Required experience in the insurance, InsurTech, or financial services industry.
• Direct experience managing paid search campaigns through Google Ads.
• Experience supporting affiliate, partnership, or aggregator marketing programs.
• Understanding of campaign structures, bidding strategies, keyword management, and conversion optimization.
• Familiarity with Google Analytics or comparable reporting platforms.
• Knowledge of attribution, tracking implementation, and campaign measurement.
• Strong organizational skills and attention to detail.
• Ability to manage competing priorities and deliver results in a fast-paced environment.

Preferred Qualifications:

• Experience with Microsoft Ads, Looker, affiliate marketing platforms, or business intelligence reporting tools.

Benefits:

• Annual base salary of $80,000–$90,000, plus a 10% bonus.
• Employee Ownership Program, allowing eligible employees to share in the financial rewards of organizational growth.
• Professional development and career growth opportunities.
• Owner Referral Program.
• Work-from-home reimbursement.
• Digital health and wellness platform with online fitness and well-being resources.
• Canary Emergency Financial Assistance Program.
• Comprehensive medical, dental, and vision coverage.
• Life and Accidental Death and Dismemberment (AD&D) insurance.
• Confidential Employee Assistance Program (EAP).
• Health Savings Account (HSA).
• Short-term disability coverage.
• Voluntary supplemental accident, critical illness, and hospital insurance.
• Employee discounts.
• 401(k) retirement plan with company matching contributions.
• Paid time off programs.
• 11 company-paid holidays.

Additional Information:

• Employment type: Full-time, permanent.
• Work arrangement: Fully remote.
• Location requirement: Candidates must be physically located in the United States.