Sr. Principal Public Relations Representative

<h3>Accountabilities</h3><li>Develop and execute strategic media relations plans that support business priorities, program objectives, and organizational communications goals through proactive and reactive engagement.</li><li>Build and maintain strong relationships with journalists, particularly those covering aerospace, defense, technology, and other highly technical industries.</li><li>Identify emerging news cycles, industry developments, and media opportunities to strengthen thought leadership and increase visibility across priority topics.</li><li>Prepare and position subject matter experts and senior executives for media interviews, briefings, press events, site visits, and other external engagements.</li><li>Create compelling media materials, including press releases, news features, long-form articles, pitches, and content for digital and owned communication channels.</li><li>Partner with communications professionals across the organization to coordinate integrated campaigns, align messaging, and ensure consistency across business units and stakeholder groups.</li><li>Monitor industry news, media coverage, and emerging issues to identify potential risks, trends, and opportunities, providing timely insights to relevant stakeholders.</li><li>Track, analyze, and report communications performance metrics, using data-driven insights to refine strategies and demonstrate measurable business impact.</li><li>Provide strategic counsel to business partners and leadership on media engagement, message development, communications planning, and reputation management.</li><li>Apply sound judgment and innovative approaches to improve media relations practices, adapt to evolving communication trends, and support organizational priorities.</li><h2>Requirements</h2><li>A bachelor's degree and at least eight years of relevant experience, or a master's degree and at least six years of relevant experience, within a medium-to-large communications organization, public affairs office, public relations agency, or media company.</li><li>Demonstrated experience developing and executing strategic media relations campaigns that deliver measurable communications and business outcomes.</li><li>Experience using media monitoring platforms, analytics tools, and performance measurement applications to evaluate media coverage and campaign effectiveness.</li><li>Strong knowledge of media relations practices, including journalist outreach, pitching, interview preparation, media training, and message development.</li><li>Excellent writing, editing, and storytelling skills, including proficiency in Associated Press (AP) style and the ability to produce diverse media content.</li><li>Ability to build productive relationships with journalists and identify opportunities to leverage industry news and emerging developments to advance thought leadership.</li><li>Strong executive presence and the confidence to advise senior leaders, collaborate with technical subject matter experts, and operate independently in a complex organizational environment.</li><li>Excellent strategic thinking, planning, decision-making, and stakeholder management skills, with a high level of attention to detail and accountability for results.</li><li>Adaptability, creativity, curiosity, and a willingness to test new tools and approaches in a fast-paced, collaborative environment.</li><li>Willingness and ability to travel up to 25% of the time, including travel between organizational sites when required.</li><h2>Preferred qualifications:</h2><li>Experience working within large, matrixed, or geographically distributed organizations.</li><li>Familiarity with the U.S. government, national security, or Congressional environments.</li><li>Established relationships with journalists covering aerospace, defense, or advanced technology.</li><li>Professional experience in aerospace, defense, technology, science-related industries, or government communications.</li><li>Demonstrated leadership, sound professional judgment, and the ability to drive change through creative communication strategies and innovative approaches.</li><h2>Benefits</h2><li>
<strong>Competitive annual salary:</strong>Base compensation ranging from<strong>$106,800 to $160,200</strong>, depending on experience, qualifications, skills, and market conditions.</li><li>
<strong>Healthcare coverage:</strong>Access to health insurance and comprehensive healthcare benefits.</li><li>
<strong>Life and disability insurance:</strong>Benefits designed to provide additional financial protection.</li><li>
<strong>Retirement savings:</strong>Access to an employer-sponsored savings plan.</li><li>
<strong>Paid time off:</strong>Paid vacation and personal leave to support work-life balance.</li><li>
<strong>Company-paid holidays:</strong>Designated paid holidays throughout the year.</li><li>
<strong>Potential additional compensation:</strong>Eligible employees may qualify for overtime, shift differentials, discretionary bonuses, or other incentives, depending on the position and applicable compensation policies.</li><li>
<strong>Flexible work arrangements:</strong>Remote or telework opportunities may be available, depending on business needs and the selected work location.</li><li>
<strong>Professional development:</strong>Opportunities to expand communications expertise, collaborate with experienced professionals, and contribute to high-impact strategic initiatives.</li><li>
<strong>Travel opportunities:</strong>Occasional domestic travel, with requirements of up to 25% of working time.</li><li>
<strong>Collaborative environment:</strong>Work alongside communications specialists, technical experts, and senior stakeholders on projects that highlight innovation and support important aerospace and defense objectives.</li>