Traffic Manager (Freelance)

<h3>Accountabilities:</h3><li>Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and Native platforms such as Taboola and Outbrain.</li><li>Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI.</li><li>Analyze campaign performance and identify opportunities to improve efficiency, scalability, targeting, and conversion outcomes.</li><li>Apply advanced paid media optimization techniques across campaign structure, bidding strategies, targeting, creatives, messaging angles, and landing-page flows.</li><li>Work closely with international Account Management, Data, CRO, and UX teams to ensure effective end-to-end campaign delivery.</li><li>Challenge existing campaign setups and proactively recommend new strategies, tests, and optimization opportunities.</li><li>Prepare clear and regular KPI reporting, explaining what happened, why it happened, and what actions should follow.</li><li>Maintain a strong focus on measurable business outcomes and sales-ready lead generation.</li><h2>Requirements:</h2><li>3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social, and/or Native channels.</li><li>Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly desirable.</li><li>Experience with Native advertising platforms such as Taboola or Outbrain is a plus.</li><li>Previous experience working with the UK market and/or within B2B environments.</li><li>Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader commercial outcomes.</li><li>Comfortable working in lead-generation environments where performance, efficiency, and lead quality are key priorities.</li><li>Highly autonomous, rigorous, proactive, and results-oriented, with the ability to identify opportunities without waiting for direction.</li><li>Strong communication and collaboration skills for working with international, cross-functional teams.</li><li>Native-level English or high English proficiency, with confidence working in an international environment.</li><li>Availability to work remotely from Europe, ideally within approximately ±2 hours of the France time zone.</li><h2>Benefits:</h2><li>Fully remote freelance position, with the flexibility to work from anywhere in Europe within the required time-zone range.</li><li>Competitive freelance rate with an incentive system linked to performance.</li><li>Performance-driven environment with clear KPIs, rapid testing, and fast iteration.</li><li>Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account Management.</li><li>High level of autonomy and ownership over campaign performance.</li><li>Direct and measurable impact, with optimizations translating into tangible business results.</li><li>International working environment with exposure to varied markets and cross-functional teams.</li><li>Collaborative and engaging team culture.</li><li>Opportunity to work alongside a talented team of performance marketing professionals.</li><li>Streamlined application and interview process, including a short survey and video introduction.</li>