Head of Marketing

PT Link Net Tbk

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Work arrangement
On-site
Location
South Tangerang, South Tangerang City, ID
Compensation
Not disclosed
Apply by
April 14, 2027

About this role

<ul><ul>
<li>Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines.</li>
<li>Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.</li>
<li>Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns.</li>
<li>Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.</li>
<li>Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.</li>
<li>Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints.</li>
<li>Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels.</li>
<li>Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships.</li>
<li>Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth.</li>
<li>Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance.</li>
<li>Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management.</li>
<li>Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives.</li>
</ul></ul><h2>Requirements</h2><ul><ul>
<li>Bachelor’s degree in Marketing, Business Administration, or a related field.</li>
<li>Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure.</li>
<li>Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives.</li>
<li>Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics.</li>
<li>Strong understanding of market and customer insights, strategic partnerships, and channel marketing.</li>
<li>Experience in developing and executing marketing strategies, campaigns, and demand generation programs.</li>
<li>Strong business acumen with the ability to translate market insights into actionable marketing strategies.</li>
<li>Excellent communication, presentation, influencing, and stakeholder management skills.</li>
<li>Strong strategic thinking, leadership, problem-solving, innovation, and adaptability.</li>
<li>Demonstrated ability to lead, coach, and develop a high-performing marketing team.</li>
</ul></ul><h2>Benefits</h2><h2>Medical Check Up</h2><h2>Insurance</h2>

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