VP, Demand Generation

<h2>What you own</h2><ul>
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<strong>Pipeline Model &amp; Budget</strong>Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.</li>
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<strong>Paid Media</strong>LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.</li>
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<strong>ABM Campaigns</strong>Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.</li>
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<strong>Content &amp; Inbound</strong>Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.</li>
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<strong>Field Marketing</strong>Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.</li>
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<strong>Marketing Operations</strong>Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.</li>
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<strong>Martech &amp; Lead-Gen Stack</strong>Own the full tech stack required to generate, capture, enrich, and route demand.</li>
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<strong>Marketing Analytics</strong>Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.</li>
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<strong>Team</strong>Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.</li>
</ul><h2>Requirements</h2><h2>What we're looking for</h2><ul>
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<strong>Pipeline track record :</strong>You've personally owned a demand number and hit it, at scale, with real budget behind it.</li>
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<strong>8–12 years in demand gen / growth</strong>Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.</li>
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<strong>People leader</strong>3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.</li>
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<strong>Analytically rigorous</strong>You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.</li>
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<strong>ABM experience</strong>You've run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.</li>
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<strong>AI builder, not just AI user</strong>You build with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.</li>
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<strong>Peer-level operator</strong>You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.</li>
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<strong>Builder mentality</strong>You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.</li>
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