Associate Director, Trade Marketing

<h2>Key responsibilities</h2><h2>Trade strategy and planning</h2><ul>
<li>Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans.</li>
<li>Decide the channel and budget mix between online and offline, and move spend to what the data shows works.</li>
<li>Build the plan for each campaign: objective, mechanic, target customer, budget and success measure.</li>
</ul><h2>Data and performance</h2><ul>
<li>Own campaign results: uplift, ROI, redemption, basket size and share. Review every major campaign against its target.</li>
<li>Build a test-and-learn routine with clear dashboards, so the team adjusts campaigns during the run, not after it.</li>
<li>Use customer, category and channel data to choose promotions and sharpen targeting.</li>
</ul><h2>Digital and omni-channel</h2><ul>
<li>Bring e-commerce and digital practices into trade planning: marketplace, on-site traffic, search, CRM and paid media.</li>
<li>Make online and offline promotions work as one plan, with consistent price, promotion and customer experience.</li>
<li>Work with Loyalty and MarCom so trade campaigns use membership and CRM data.</li>
</ul><h2>Team leadership</h2><ul>
<li>Lead two team leads and their managers; set goals, review performance and coach.</li>
<li>Build a team that owns campaigns end to end, and raise capability in data and digital.</li>
<li>Hire, develop and replace people where results require it.</li>
</ul><h2>Stakeholders</h2><ul>
<li>Align Commercial, Store Operations, B2B and Makro PRO on one trade plan.</li>
<li>Manage agencies, suppliers and commercial partners on campaign execution and cost.</li>
<li>Report results and next steps to the Marketing leader and senior management.</li>
</ul><h2>Requirements</h2><h2>Qualifications:</h2><ul>
<li>E-commerce experience is the top priority, not traditional retail experience. Experience integrating online and offline in a business like Sam's Club is also highly valued. Hands-on with online campaigns, marketplace or platform promotion and digital performance.</li>
<li>Rich team management experience: has led managers and large teams, set goals and built a performance culture.</li>
<li>Data-driven: reads campaign data, ROI and customer insight, and uses them to decide.</li>
<li>Results-driven: has a record of hitting commercial targets and owning outcomes.</li>
<li>Campaign strategy skills: can turn commercial goals into campaigns with a clear objective, mechanic and measure.</li>
<li>10 or more years in marketing, trade marketing or e-commerce, including senior leadership.</li>
<li>Bachelor's degree or above in marketing, business or a related field.</li>
<li>Fluent in good English.</li>
</ul>