Mobile Marketing Manager

Company Description

Our client is a global organization operating within the financial services and trading industry, providing individuals with access to a wide range of financial markets, including equities, commodities, and foreign exchange.

With over two decades of experience, the company has built a strong international presence, serving a diverse customer base across multiple regions. It operates through a portfolio of established brands and continues to expand its global footprint.

The organization focuses on delivering user-friendly platforms, efficient services, and reliable support to help clients navigate financial markets. With offices across key international hubs, it offers a dynamic and multicultural working environment with opportunities for professional growth.

About the Role

Our client is looking for aMobile Marketing Managerto own and accelerate mobile acquisition and app growth across Exinity’s key markets.

This role will lead the mobile growth strategy across paid acquisition, app store growth, measurement and optimisation, working closely with Acquisition, Product, Analytics, Brand, Creative and regional teams.

The ideal candidate combines stronghands-on mobile acquisition experiencewith a solid understanding ofmobile attribution, app analytics and full-funnel optimisation, and can translate data into clear actions to improve user acquisition efficiency and customer growth.

• Department: Acquisition Marketing
• Level: Manager

Key Responsibilities

• Own the mobile acquisition and growth strategyacross Exinity’s priority markets and products.
• Manage and optimise app campaigns acrossGoogle App Campaigns, Meta, Apple Search Ads and other relevant mobile channels.
• Own mobile measurement and attribution in partnership with Analytics/Product teams, includingAppsFlyer, SKAN and deep-linking / attribution setup.
• Monitor and optimise the full mobile funnel frominstall → registration → first deposit/conversion → downstream customer value.
• Partner with theASOfunction/agencies to improve App Store and Google Play visibility, conversion rate and organic growth.
• Develop structuredcreative testing frameworksfor mobile campaigns, identifying winning formats, messaging and audience strategies.
• Work with Product and UX teams to identify opportunities to improveapp onboarding, activation and conversion.
• Build market-level mobile growth plans, balancingglobal strategy with local market requirements.
• Own mobile campaign performance reporting and provide clear recommendations based onCAC/CPA, conversion, retention and value/ROI signals.
• Work closely with regional Acquisition teams to test new channels, partners and mobile growth opportunities.
• Support the transition toward strongerin-house mobile marketing capabilities, including defining best practices, processes and measurement standards.

What Success Looks Like

The Mobile Marketing Manager should ultimately help our client:

• Scalehigh-quality mobile customer acquisition, rather than focusing purely on install volume.
• Improve conversion throughout themobile acquisition funnel.
• Build reliablemobile attribution and measurementfor decision-making.
• Improve efficiency across app acquisition through continuouschannel, audience and creative testing.
• Develop a repeatablemobile growth playbookthat can be adapted across different markets.

Requirements

• 3+ yearsof experience in mobile marketing, app acquisition or performance marketing, ideally including ownership at Manager level.
• Strong hands-on experience withGoogle App Campaigns, Meta Ads and Apple Search Ads.
• Strong understanding ofAppsFlyer or another leading MMP, mobile attribution and deep linking.
• Good knowledge ofSKAdNetwork/SKAN and iOS privacy-related measurement challenges.
• Experience managing and optimising campaigns againstpost-install events, rather than installs alone.
• Strong analytical skills and experience using mobile performance data to drive budget allocation and optimisation decisions.
• Experience working withASO, app store optimisation and app conversion improvement.
• Strong understanding ofcreative testing and performance creativefor app acquisition.
• Comfortable working across multiple markets and withProduct, Analytics, Creative, Brand and regional Marketing teams.
• Experience infintech, trading, financial services, gaming or other highfrequency mobile productswould be an advantage.