Head of Content

Head of Content – Global Wave Group

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The Head of Contentwillberesponsible forplanning,creatingand managing all key content for the company’s website and external channels, ensuring consistent messaging and alignment with brand and business goals.

Key Responsibilities

Content Strategy & Planning

• Develop andmaintaina content strategy for the website and external platforms thatsupportoverall marketing and businessobjectives.

• Create and manage an annual and quarterly content calendar, covering key campaigns, productlaunches,and brand initiatives.

Content Creation & Management

• Oversee the creation, editing and publishing of website content, articles, landing pages,emails,and external posts.

• Ensure all content isaccurate, on-brand, compliant with relevant regulations, andoptimizedfor search(SEO) and user experience.

• Develop andmaintaincontent guidelines, tone of voice and templates to standardize content production.

Cross-Channel Alignment & Collaboration

• Ensure consistent messaging acrosswebsites, social media, email, partnersitesand other distribution outlets.

• Collaborate with product and sales teams to translate complex product information into clear, customer-friendly content.

Quality Control & Performance Monitoring

• Review and approve key content pieces to ensure quality, consistency and compliance with brand and legal requirements.

• Monitor content performance using basic analytics (e.g.traffic, engagement, conversions) and make data-informed improvements.

Team & Vendor Management

• Coordinate internal writers,designersand external agencies/freelancers to deliver content on time and to standard.

• Provide clear briefs,feedback,and guidance tomaintaina high standard of output.

Essential Requirements

• Bachelor’s degree or above inBusiness, Finance,Marketing, Communications, Journalism, Languages, ora relatedfield.

• 5+ years of experience in content marketing, digital marketing, editorial, or related roles.

• Proven experience managing website content and multi-channel content campaigns.

• Experience working in an international or cross-border environment is a plus.

• Strong writing and editing skills inEnglish;additionallanguage skills are an advantage.

• Solid understanding ofdigital marketingbasics (SEO, web analytics, landing pages, email campaigns).

• Ability to manage multiple projects and deadlines, with strong attention to detail.

• Strong communicationand stakeholder management skills, able to align different departments and regions.

• Structured,hands-onand result-oriented working style.

• Native-level English proficiency; Chinese language skills are an advantage.