SEO Specialist

SEO Specialist – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

TheSEO Specialistwillberesponsible forensuring that our websites are technicallyoptimizedfor search engines and that our content team is supported with clear, data-driven SEO guidance.This role works closely with SEO writers, developers, and marketing stakeholders toidentifyopportunities, diagnose technical issues, and implement improvements that drive sustainable organic traffic growth.

Key Responsibilities

• Lead keyword research to support SEO writers in planning and prioritizing content.

• Build andmaintainkeyword maps that connect target keywords to specific pages or content clusters.

• Provide clear SEO briefs for writers, including primary/secondary keywords, search intent, and on-page recommendations (e.g.,titles, headings, meta descriptions, internal links).

• Diagnose and resolve technical SEO issues, such as indexation, crawl budget, site speed, structured data,canonicaltags,hreflang, redirects, and XML sitemaps.

• Regularly audit website health using SEO tools and create simple, action-oriented reports for non-technical stakeholders.

• Monitor search performance (e.g.,rankings, clicks, impressions, CTR) for key pages andidentifyopportunities for improvement.

• Ensure our websites follow SEO best practices for site architecture, internal linking, mobile-friendliness, and Core Web Vitals.

• Work with developers to implement technical fixes, provide clearticketsand test cases, and verify that changes are correctly deployed.

• Collaborate with the broader marketing team on campaigns to ensure landing pages and funnels are search-friendly and technically sound.

• Stay up to date with major search engine updates and communicate relevant changes and risks to the team.

Essential Requirements

• Bachelor’s degree in Marketing, Computer Science, Information Systems, ora related field.

• 2+years of hands-on experience in SEO, with a focus on technical SEO and on-page optimization.

• Solid understanding of how search engines crawl, index, and rank websites.

• Practical experience using key SEO tools (e.g.Google Search Console, Google Analytics/GA4, SEMrush).

• Familiarity with HTML, CSS, basic JavaScript behavior, and how theseimpactSEO.

• Experience working with CMS platforms (e.g.WordPress) and understanding of how to implement SEO recommendations within them.

• Strong analytical skills and the ability to translate data into clear, simple recommendations.

• Good communicationskills, able to explain technical concepts to non-technical stakeholders.

• English reading ability sufficient to use global SEO resources and tools;additionallanguage skills are a plus.

Desirable

The ideal candidate combines strong technical SEO skills with practical understanding of content and user experience.