Deputy Head of Media Relations - Public Relations

We are hiring on behalf of one of our clients, a public relations agency, for aDeputy Head of Media Relations Departmentto lead day-to-day media relations operations, oversee team performance, and ensure the successful delivery of media strategies and client accounts across the agency.

About the Role

The ideal candidate is an experienced media relations professional with strong leadership capabilities, established media and editorial relationships, and a strategic approach to client management. This role requires someone who can balance hands-on client ownership with department-wide supervision, ensuring high-quality execution, proactive communication, and consistent service standards across all accounts.

Key Responsibilities

Team & Operational Leadership

• Oversee the day-to-day operations of the Media Relations team.
• Provide regular guidance, allocate workloads, monitor performance, and ensure quality control.
• Take hands-on strategic ownership of selected client accounts while supervising the wider account portfolio.
• Ensure the team meets deadlines and maintains consistent delivery standards.

Client & Account Management

• Monitor client satisfaction and service quality across all Media Relations accounts.
• Review media coverage, pitching output, responsiveness, and reporting quality on a regular basis.
• Establish and maintain clear standards for client service, turnaround times, proactivity, and reporting.
• Act as the first point of contact for account-level concerns, resolving issues where possible and escalating critical matters when necessary.
• Identify recurring client needs, challenges, and successful practices to improve departmental standards.

Media Strategy, Storytelling & Content

• Oversee the full media pitching pipeline, including story sourcing, content development, pitching, and follow-up.
• Develop creative storytelling approaches, fresh angles, and new content formats in coordination with the Head of Department.
• Manage the media content calendar and coordinate content production with the team.
• Ensure pitches and media materials are relevant, timely, and aligned with client objectives.

Client Outreach & Media Engagement

• Drive proactive media outreach and pitching across client accounts.
• Support client speaking opportunities, meetings, press interviews, and other media engagements when required.
• Build and maintain strong working relationships with journalists, editors, and Key Opinion Leaders (KOLs).
• Develop new relationships with editors and emerging media platforms, including digital-native outlets and relevant online pages.
• Explore new engagement opportunities and platforms to expand client visibility.

Media Monitoring & Analysis

• Conduct monthly media coverage reviews using media monitoring tools.
• Analyze coverage quality, identify relevant trends, and highlight potential risks or opportunities.
• Share key findings and recommendations with the team and department leadership.

Media Training & Coaching

• Support the preparation and delivery of media training sessions.
• Contribute to perception audits and help prepare clients for media interactions and public-facing opportunities.

Cross-functional Collaboration & Operational Excellence

• Maintain accurate and centralized media contact lists across all client accounts.
• Ensure the Media Relations team attends required internal and external meetings.
• Coordinate and deliver cross-functional projects with other departments.
• Identify opportunities to improve workflows, tools, and team efficiency.

Work Conditions:

Employment Type:Full-time
Work Model:Hybrid
Location:Zamalek
Working Days:Sunday to Thursday
Working Hours:9:00 AM – 5:00 PM or 10:00 AM – 6:00 PM

Requirements

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
• Significant professional experience in public relations and media relations, preferably within a PR agency.
• Previous experience managing teams and overseeing multiple client accounts.
• Strong understanding of the local media landscape and established relationships with journalists, editors, and media platforms.
• Proven experience in media strategy, pitching, storytelling, and securing media coverage.
• Strong client management skills, with the ability to handle concerns and maintain client satisfaction.
• Excellent written and verbal communication skills.
• Strong analytical skills and experience with media monitoring and coverage reporting.
• Ability to manage multiple priorities, guide a team, and maintain high-quality deliverables.
• Proactive, strategic, and solution-oriented mindset.
• Strong organizational, leadership, and stakeholder management skills.

Benefits

• Medical Insurance

• Flexible work conditions
• Hybrid work model
• Dynamic and creative work environment
• Opportunity to grow within a rapidly expanding PR company
• Exposure to exciting campaigns
• Work alongside a passionate and ambitious team