Brand Manager

<ul>
<li>Develop and manage the overall brand strategy and positioning.</li>
<li>Plan and execute integrated marketing campaigns, brand activations, and promotional activities.</li>
<li>
<strong>Lead end-to-end new product launches</strong>, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.</li>
<li>Identify new product opportunities based on consumer insights, market trends, and competitive analysis.</li>
<li>Coordinate with R&amp;D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.</li>
<li>Develop launch plans and marketing strategies to drive product awareness, trial, and sales.</li>
<li>Oversee brand communication across digital platforms, social media, PR, influencers, and retail.</li>
<li>Ensure brand consistency across all communication channels, packaging, and customer touchpoints.</li>
<li>Manage marketing budgets, agencies, suppliers, and external partners.</li>
<li>Conduct market research, competitor analysis, and consumer insights.</li>
<li>Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.</li>
<li>Ensure project ownership, accountability, and timely execution across all marketing initiatives.</li>
</ul><h2>Requirements</h2><ul>
<li>5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.</li>
<li>Experience implementing loyalty programs is a strong plus.</li>
<li>Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.</li>
<li>Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.</li>
<li>Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.</li>
<li>Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.</li>
<li>Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.</li>
<li>Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.</li>
</ul><h2>Benefits</h2><ul>
<li><h2>Medical Insurance</h2></li>
<li><h2>Social Insurance</h2></li>
<li><h2>Annual Performance-Based Bonus (KPIs)</h2></li>
<li><h2>Exclusive Discounts on Linah Farms Products</h2></li>
</ul>