Product Marketing Manager - Offline & Content Marketing

<h2>Key Responsibilities</h2><ul>
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<strong>Offline Store Experience &amp; Content Ideation:</strong>Plan and execute engaging on-site content, promotional collateral, display copy, and interactive marketing assets tailored for retail store scenarios to deliver a premium brand experience.</li>
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<strong>Client Conversion &amp; Cross-Team Operations:</strong>Partner with Product and R&amp;D teams to streamline client onboarding, service delivery, and conversion pathways within physical store environments.</li>
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<strong>Integrated Campaign Activation:</strong>Lead the end-to-end execution of marketing team initiatives across all offline touchpoints and retail events.</li>
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<strong>Data Tracking &amp; Conversion Optimization:</strong>Monitor offline traffic and conversion metrics, continuously optimizing store collateral, event formats, and channel ROI.</li>
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<strong>Compliance &amp; BD Alignment:</strong>Collaborate with BD teams to maximize offline user acquisition impact, while ensuring all physical marketing materials comply strictly with local regulatory standards.</li>
</ul><h2>Requirements</h2><h2>Who We Are Looking For</h2><ul>
<li>A creative marketer with a strong execution mindset who thrives in bringing digital brands to physical spaces.</li>
<li>Excellent communicator capable of seamless collaboration across English and Chinese-speaking teams and partners.</li>
<li>Highly proactive, detail-oriented, and excited by high-touch client engagement and rapid experimental setups.</li>
</ul><h2>Preferred Qualifications:</h2><ul>
<li>Background in brokerage, retail banking, wealth management, or tech retail space.</li>
<li>Familiarity with retail activation analytics, foot-traffic conversion models, and event ROI measurement.</li>
<li>Understanding of basic investment concepts (equities, options, portfolio management) to ensure accurate store content.</li>
<li>Experience working directly with local vendors, production partners, and design agencies</li>
</ul><h2>Basic Qualifications:</h2><ul>
<li>Bachelor’s degree in Marketing, Business, Communications, Finance, or a related field.</li>
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<strong>3–5 years of experience</strong>in offline marketing, experiential content marketing, retail store activation, or integrated marketing campaigns (FinTech or consumer financial services experience preferred).</li>
<li>Solid understanding of the Canadian retail/brokerage landscape and investor behavior.</li>
<li>Excellent project management skills, with the ability to bridge online campaigns with physical retail activations.</li>
<li>Proficient in Microsoft PowerPoint and Excel.</li>
<li>Ability to work cross-functionally under tight timelines while maintaining meticulous detail.</li>
</ul><h2>Language Requirements:</h2><ul><li>
<strong>Bilingual (English &amp; Chinese):</strong>Full professional fluency in both English and Chinese, with strong cross-lingual communication and copywriting abilities (<strong>Required</strong>).</li></ul>