Senior CRM Marketing Manager

<h3>Responsibilities:</h3><li>Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.</li><li>Manage the integrated CRM campaign calendar and prioritise competing initiatives.</li><li>Lead market-led, educational, and automated campaigns that drive engagement and revenue.</li><li>Define segmentation, personalisation, and testing strategies across the customer lifecycle.</li><li>Translate local-market priorities into effective CRM plans.</li><li>Own campaign measurement, reporting, and optimisation.</li><li>Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.</li><h3>Requirements:</h3><li>Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.</li><li>Proven success delivering measurable engagement, revenue, or client-value growth.</li><li>Expertise in segmentation, personalisation, automation, and experimentation.</li><li>Strong analytical and campaign performance skills.</li><li>Excellent stakeholder management and prioritisation abilities.</li><li>Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.</li><li>Financial services or regulated-industry experience is desirable.</li>