Digital Marketing Lead
- Work arrangement
- On-site
- Occupation
- Marketing & Communications
- Location
- Bengaluru, Karnataka, India
- Compensation
- Not disclosed
- Apply by
- April 10, 2027
About this role
This role is for one of Weekday’s clients
Min Experience: 4+ years
Location: Bengaluru
JobType: full-time
We are looking for aDigital Marketing Leadwith strong expertise across bothperformance marketing and CRM/lifecycle marketing. This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.
The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.