VP, Product Analytics

Crypto.com

View original posting

Work arrangement
Hybrid
Occupation
Data & Analytics
Location
Singapore
Compensation
Not disclosed
Apply by
April 10, 2027

About this role

Lead Product Analytics

  • Set the vision, priorities, operating model, and quality standards for Product Analytics.

  • Hire, coach, and develop a high-performing team.

  • Review analytical and data-engineering PRs, providing guidance on SQL, data models, pipelines, metric definitions, and methodology.

  • Represent Product Analytics in executive and product decision-making.

  • Allocate team capacity toward the company’s highest-impact opportunities.

  • Build an AI-native analytics operating system

  • Design how analytics work moves from business questions to trusted decisions across intake, data discovery, analysis, validation, reporting, and knowledge management.

  • Build reusable AI tools to automate repetitive workflows, encode analytical standards, and improve the speed, quality, and consistency of delivery.

  • Establish appropriate governance, validation, and human review for high-stakes decisions.

  • Measure the system’s impact on turnaround time, analytical quality, experimentation throughput, and team capacity.

  • Own product and business reporting

  • Establish trusted KPIs, source-of-truth metrics, dashboards, and executive business reviews.

  • Ensure reporting is accurate, consistent, and focused on decisions—not simply monitoring performance.

  • Partner with Product, Engineering, Data, CRM, Growth, and other functions to align definitions, priorities, and business interpretation.

  • Build an experimentation culture

  • Make experimentation and evidence core parts of product development.

  • Establish standards for hypotheses, success metrics, guardrails, experiment design, causal interpretation, and rollout decisions.

  • Use AI and automation to streamline experiment intake, validation, analysis, and readouts while maintaining analytical rigor.

  • Help product teams move from opinion-led decisions to repeatable test-and-learn practices.

  • Own analytics platforms and data quality

  • Own the Amplitude data stack, including instrumentation strategy, event taxonomy, governance, data quality, and integration with warehouse reporting.

  • Set standards for product instrumentation and ensure new releases can be measured reliably.

  • Set standards for and review analytical models and pipelines, ensuring metrics remain traceable, reproducible, and trusted as products evolve.

  • Drive high-impact analysis

  • Lead diagnostic deep-dives into activation, conversion, retention, user behavior, market liquidity, trading execution performance, and product health.

  • Define measurement frameworks and success criteria for major product launches.

  • Oversee post-release evaluations that inform whether the company should iterate, scale, or stop.

  • Identify root causes, challenge weak hypotheses, and translate complex findings into clear recommendations and product actions.

  • What Success Looks Like:

  • Leadership operates from trusted, consistent product and business metrics.

  • The Product Analytics team has clear priorities, strong technical standards, and consistently high-quality output.

  • AI-enabled workflows materially improve analytical speed, quality, and capacity.

  • Product teams use experimentation and evidence as standard parts of development.

  • Amplitude instrumentation and taxonomy are reliable, governed, and useful.

  • Major product launches have clear success criteria and rigorous post-release evaluation.

  • High-impact analyses lead to concrete product, operational, and business decisions.

  • Qualifications:

  • Proven experience leading Product Analytics teams in a complex, fast-moving organization.

  • Strong hands-on technical judgment, advanced SQL, and experience with modern data platforms such as Databricks.

  • Demonstrated experience using AI to redesign analytics operations—not merely improve individual productivity.

  • Ability to design and implement AI-enabled workflows, reusable agents or tools, validation controls, and analytics knowledge systems.

  • Experience owning a product analytics platform; deep Amplitude experience is strongly preferred.

  • Strong knowledge of experimentation, causal inference, product measurement, and diagnostic analysis.

  • Ability to turn ambiguous business questions into rigorous analysis and clear decisions.

  • Strong product judgment, people leadership, and executive communication skills.

  • Preferred Experience:

  • Consumer fintech, trading, marketplaces, or other transaction-heavy products.

  • Exchange mechanics, market liquidity, and experience with multi-asset products.

  • Leading company-wide adoption of new analytics technologies and ways of working.

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