Paid Media & Analytics Specialist

Employment Type: Full-Time

Experience Level: Intermediate

Location: Remote

We’relooking for a PaidMarketingMedia & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report.You’llmanage paid advertising campaigns end-to-end from setupandtargeting
through
optimization and reporting, across Google Ads and Meta Ads.
You’llwork closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.

Key Responsibilities

• Execute,monitor, andoptimize
  Google AdsandMeta Adscampaignsdaily.

• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.

• Monitor and analyze key performance indicators,includingCPA, ROAS, CTR, CPC, and Conversion Rate.

• Set up and manageconversion tracking, events, and pixels.

• Work withGoogle Tag Manager (GTM)to implement and troubleshoot tracking.

• Analyze user behavior and performance data usingGoogle Analytics 4 (GA4).

• Identifyoptimization opportunities and implement improvements autonomously.

• Prepare and deliverweekly performance reportswith clear insights and recommendations.

Requirements & Qualifications

Technical & Professional Requirements

• Minimum 2 years of proven experiencemanaging digital advertising campaigns.

• Hands-on experience withGoogle AdsandMeta Ads (Facebook & Instagram).

• Strong working knowledge ofGoogle Tag Manager.

• ProficiencyinGoogle Analytics 4 (GA4).

• Experience setting up and validating conversion events and tracking.

• Ability to manage budgets andoptimize
  toward
  performance goals.

Language

• English Level:C1(Advanced) or above.
  

Educational Background

• Bachelor's degree inMarketing,Advertising, Business, Data Analytics, orrelatedfield.

• Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory.

Nice to Have

• Experience with A/B testing creatives and landing pages.

• Familiarity withadditionalpaid channels (YouTube Ads, Display, or retargeting strategies).

Visit our website atwww.thelanguagedoctors.orgto learn more about us