Analista de Canais Digitais Sr

<h3>Accountabilities:</h3><li>Monitor and analyze key squad performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption.</li><li>Track digital customer journeys, campaigns, and in-app communication strategies across channels such as push notifications, banners, and personalized journeys.</li><li>Evaluate campaign and communication performance and recommend optimizations based on customer behavior and relevant performance metrics.</li><li>Analyze application navigation and conversion funnels to identify friction points, abandonment, and opportunities to improve the customer experience.</li><li>Investigate customer behavior and translate data insights into actionable hypotheses for experience and performance improvements.</li><li>Design and support A/B tests and other quantitative and qualitative studies to validate hypotheses and measure potential impact.</li><li>Analyze and cross-reference data from different sources to identify trends, opportunities, and performance gaps.</li><li>Support the definition and prioritization of the digital performance backlog based on potential business and customer impact.</li><li>Collaborate with product, marketing, UX, data, and other stakeholders within an agile squad environment.</li><li>Contribute to continuous improvement initiatives related to digital channels, customer journeys, communication, and product adoption.</li><h2>Requirements:</h2><li>Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field.</li><li>Professional experience in digital channels, digital products, analytics, or data, preferably within retail, financial, banking, or other customer-facing digital environments.</li><li>Understanding of digital business models, customer journeys, monetization concepts, and the dynamics of financial or retail applications.</li><li>Knowledge of in-app communication strategies, including segmentation, personalization, and orchestration of push notifications, in-app messages, and email campaigns.</li><li>Experience analyzing acquisition, activation, retention, and conversion funnels, with the ability to identify bottlenecks and opportunities.</li><li>Knowledge of experimentation methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance.</li><li>Strong data analysis and data-crossing capabilities, with the ability to translate findings into practical recommendations.</li><li>Solid proficiency in Excel.</li><li>Understanding of UX principles and their application to digital experience improvement recommendations.</li><li>Experience working in agile environments involving squads, sprints, backlogs, and cross-functional collaboration.</li><li>Strong analytical thinking, attention to detail, communication skills, and a results-oriented mindset.</li><li>Postgraduate qualification or MBA in Data, Digital Marketing, Business Intelligence, or a related field is a plus.</li><li>Knowledge of SQL is an advantage.</li><h2>Benefits:</h2><li>Fully remote work model.</li><li>Meal and food allowance, with the option to consolidate both benefits on a single food card.</li><li>Health insurance.</li><li>Dental insurance.</li><li>Childcare assistance.</li><li>Life insurance.</li><li>Private pension plan.</li><li>Wellhub membership.</li><li>Access to professional development and learning programs.</li><li>Profit-sharing program (PLR).</li><li>Inclusive workplace with opportunities also available to people with disabilities.</li><li>Opportunities to work on digital transformation initiatives involving technology, data, innovation, and customer experience.</li><li>Collaborative and agile environment with opportunities for professional growth and meaningful impact.</li>