Analista de Marketing Pleno

Accountabilities

• Plan,execute,andmonitormarketinginitiativesalignedwithbrandpositioning,businessobjectives,andcustomerneeds.

• Translaterequestsfromproduct,sales,customerservice,ande-commerceteamsintomarketingplans,creativebriefs,deliverables,andactionablecampaigns.

• Coordinatemarketingprojectsbyorganizingpriorities,timelines,approvals,anddeliverableswithinternalspecialists,partnerteams,andexternalsuppliers.

• Developandimplementintegratedcampaignsfocusedonproductlaunches,customeracquisition,engagement,relationshipbuilding,andretention.

• Planandmanageeditorialcalendarsforsocialmediaandotherbrandcommunicationchannels,creatingandadaptingcopy,scripts,videooutlines,emailcontent,websitematerials,andcommercialassets.

• Supportcommunityengagementandaudiencerelationshipmanagementbyidentifyinginteractionopportunitiesanddirectingcustomerinquiriestotheappropriateteams.

• Reviewmarketingmaterialstoensureaccuracy,clarity,brandconsistency,andalignmentwiththeorganization'stoneofvoice.

• Updatedigitalcontentandsupportthedevelopmentandoptimizationofwebsites,landingpages,forms,andotherconversion-focusedassets.

• CollaboratewithCRMspecialistsonemailmarketing,WhatsAppcampaigns,audiencesegmentation,andautomatedcustomercommunications.

• Supportpaidmediainitiativesbypreparingbriefs,developingcontent,andmonitoringcampaignperformancealongsidespecializedteams.

• Analyzethecustomerandleadjourneytoidentifyopportunitiestoimprovecommunication,conversionrates,andtheoverallcustomerexperience.

• Monitormarketingperformanceindicators,preparereports,andtranslatecampaignandchanneldataintoactionablerecommendations.

• Researchmarkettrends,competitors,andaudiencebehaviortoidentifynewopportunitiesforbrandgrowthanddifferentiation.

• Developmarketingmaterialsthathelpsalesandcustomerserviceteamscommunicateproductfeatures,benefits,services,andcompetitiveadvantages.

• Supportpartnerships,influencerinitiatives,events,andpublicrelationsactivitiesasneeded.

• Identifyoperationalchallenges,proposesolutions,trackoutstandingtasks,andcommunicaterisksorblockersproactively.

• Documentdecisions,processes,andlessonslearnedwhilekeepingstakeholdersinformedofprogress,pendingactions,andnextsteps.

Requirements

• Bachelor'sdegreeinMarketing,Advertising,Communications,BusinessAdministration,orarelatedfield.

• Professionalexperienceinmarketing,particularlyincampaignexecution,contentcreation,anddigitalchannelmanagement.

• Knowledgeofmarketingplanning,creativebriefing,projectcoordination,andtimelinemanagement.

• Strongwrittenandverbalcommunicationskills,withtheabilitytowrite,edit,andadaptcontentfordifferentaudiencesandchannels.

• Experiencemanagingsocialmedia,editorialcalendars,audienceengagement,andperformancemetrics.

• Familiaritywithcustomeracquisition,relationshipmarketing,andretentioninitiatives.

• Basicknowledgeofinboundmarketing,CRMplatforms,audiencesegmentation,emailmarketing,andmarketingautomation.

• Familiaritywithwebsitecontentmanagement,landingpages,forms,SEOfundamentals,anduserexperienceprinciples.

• Understandingofmarketingperformanceindicatorsandtheabilitytointerpretdataandrecommendimprovements.

• Basicknowledgeofpaidmediaandconversionfunnelstosupportcampaignsincollaborationwithspecialists.

• ProficiencyinMicrosoftOfficeorGoogleWorkspace,particularlyspreadsheets,presentations,andreportingtools.

• FamiliaritywithCRMsystems,contentmanagementplatforms,analyticstools,andsocialmediamanagementsolutions.

• ExperienceusingCanva,Photoshop,orsimilarcreativetools,includingbasicimageandvideoediting.

• Abilitytoorganizedailyactivities,prioritizecompetingdemands,andmanageprojectsindependentlyatamid-levelprofessionalstandard.

• Strongproblem-solvingskills,accountability,andtheabilitytofollowtasksthroughtocompletionwhilecommunicatingpotentialrisksandobstacles.

• Excellentinterpersonalandcollaborationskills,withtheabilitytoworkeffectivelywithdifferentdepartments,specialists,andexternalsuppliers.

• Adaptability,curiosity,andwillingnesstocontributeacrossmultiplemarketingdisciplines.

Nice to have:

• Experienceintourism,services,subscription-basedproducts,orcommunity-focusedbusinesses.

• Participationinbrandlaunches,productlaunches,orintegratedmarketingcampaigns.

• Experienceprovidingmarketingsupporttoabusinessunitandcoordinatinginitiativesacrossmultipleteamsandspecialists.

• PracticalexperiencewithSalesforce,RDStation,WordPress,GoogleAnalytics4(GA4),MicrosoftClarity,orMetaBusinessSuite.

• AdditionalknowledgeofPhotoshoporotheraudiovisualcreationandeditingtools.

• Experienceusingartificialintelligencetoolstosupportresearch,contentcreation,andproductivity,combinedwithcriticalreviewofgeneratedoutputs.

• IntermediateEnglishproficiencyforusingdigitaltools,researchingmarkettrends,reviewinginternationalreferences,andpotentiallysupportingoverseasteamsortravel-relatedactivities.

Benefits

• Annualleavebenefit:Threeadditionaldaysoffperyearthroughtheattendancerecognitionprogram.

• Educationallowance:50%financialsupportforeligibleprofessionaldevelopmentcoursesafteroneyearofemployment.

• Remoteworkallowance:Monthlyfinancialsupporttohelpcoverhomeofficeexpenses.

• Childcareallowance:Financialassistanceforemployeeswithchildrenundersixyearsold.

• Christmasbenefit:Specialyear-endbenefittosupportholidaycelebrations.

• Healthinsurance:Nationalmedicalcoveragewithco-payment.

• Dentalinsurance:Dentalcoveragetosupportoralhealthandwell-being.

• Privatepensionplan:Employercontributionstohelpemployeesbuildlong-termfinancialsecurity.

• Lifeinsurance:Financialprotectionandadditionalpeaceofmind.

• Travelandleisurebenefit:AccesstotheTRIBPASSplatform,with50%ofthemonthlysubscriptionsubsidizedbytheemployer.

• Mealandfoodallowance:FlexibleCajucardallowanceprovidedperworkingday,usableforgroceriesandmeals.

• Transportationallowance:Publictransportationsupport,witha6%salarydeductionasspecifiedinthebenefitpolicy.

• Fitnessandwellness:AccesstoWellhub(formerlyGympass),providingaccesstoabroadnetworkofgymsandfitnessactivities.

• Remoteworkmodel:FlexibilitytoworkremotelyfromBrazil.