Analista Sales Force

<h3>Accountabilities</h3><li>Develop and implement automated marketing communication workflows focused on customer retention, engagement, and loyalty.</li><li>Design, build, and maintain automation processes and customer journeys within Salesforce Marketing Cloud, leveraging Data Extensions (DEs), Automation Studio, and Journey Builder.</li><li>Manage customer database segmentation to ensure relevant, personalized, and targeted communications.</li><li>Build and optimize multichannel customer journeys, coordinating activities from audience segmentation through campaign execution and performance analysis.</li><li>Use SQL queries to retrieve, organize, and analyze customer data, supporting effective audience targeting and marketing automation strategies.</li><li>Monitor and evaluate automated journeys and communication initiatives to identify opportunities for improvement and enhance campaign effectiveness.</li><li>Collaborate with cross-functional teams to support project development, align marketing automation activities with business objectives, and ensure successful implementation.</li><li>Manage deliverables and project timelines, maintaining quality standards and ensuring the timely execution of marketing automation initiatives.</li><h2>Requirements</h2><li>Practical knowledge of SQL queries and database operations, with the ability to work with customer data for segmentation and marketing automation purposes.</li><li>Salesforce Marketing Cloud Administrator certification, demonstrating relevant platform knowledge and technical proficiency.</li><li>Experience with Salesforce Marketing Cloud Engagement, particularly Data Extensions (DEs), Automation Studio, and Journey Builder.</li><li>Understanding of marketing automation concepts, including audience segmentation, automated communication workflows, and multichannel customer journeys.</li><li>Knowledge of project development processes and the ability to contribute to the planning, implementation, and optimization of technical solutions.</li><li>Strong logical reasoning and analytical skills, with the ability to interpret data, solve problems, and identify opportunities for improvement.</li><li>Excellent organizational skills, attention to detail, and a strong commitment to meeting deadlines.</li><li>Ability to work collaboratively with colleagues and stakeholders, communicate effectively, and contribute to shared project goals.</li><li>A proactive, adaptable mindset and the ability to work independently in a remote environment while maintaining productivity and accountability.</li><h2>Benefits</h2><li>Fully remote work model, providing flexibility in your work environment.</li><li>Opportunity to contribute to customer engagement, retention, and loyalty initiatives through marketing automation.</li><li>Professional development opportunities in Salesforce Marketing Cloud and related marketing technologies.</li><li>Collaborative work environment that encourages knowledge sharing, respect, innovation, and continuous improvement.</li><li>Opportunity to work on projects involving customer data, multichannel communication strategies, and marketing automation.</li><li>Inclusive recruitment opportunity, with applications also open to people with disabilities (PwD).</li>