Conteudista Criativo(a) – Campanhas de Performance |PRINCIPIA -SP

<h3>Accountabilities:</h3><li>
<strong>Plan performance marketing campaigns:</strong>Translate business objectives, such as brand awareness, traffic generation, and sales growth, into creative concepts, campaign themes, and content strategies aligned with demand generation goals.</li><li>
<strong>Develop creative content and advertising assets:</strong>Write creative briefs, video scripts, headlines, advertising copy, and concepts for static and video ads, adapting formats and messaging to the requirements of each digital platform.</li><li>
<strong>Adapt content across digital channels:</strong>Create content for YouTube, Google Shopping, Meta platforms (Instagram and Facebook), TikTok, Pinterest, and Kwai, ensuring that each asset aligns with platform-specific formats, audience expectations, and campaign objectives.</li><li>
<strong>Coordinate influencer content:</strong>Develop briefs and scripts for contracted influencers and content creators, ensuring clear communication of brand positioning, product benefits, key messages, and calls to action.</li><li>
<strong>Support creative testing and experimentation:</strong>Collaborate with the media team to develop creative variations for A/B testing, including different hooks, headlines, calls to action, visual approaches, and content formats.</li><li>
<strong>Monitor campaign performance:</strong>Track key performance indicators, including reach, engagement, click-through rate (CTR), viewable CTR, return on advertising spend (ROAS), and coupon-attributed sales, using these insights to improve future creative assets.</li><li>
<strong>Optimize creative strategies:</strong>Analyze performance data to identify successful content approaches, understand audience behavior, and refine messaging and creative execution to improve campaign results.</li><li>
<strong>Develop the organic content strategy:</strong>Help establish and expand organic content initiatives by creating editorial calendars, defining recurring formats, and coordinating content planning with the social media team.</li><li>
<strong>Research trends and market references:</strong>Monitor emerging social media trends, advertising formats, competitor activities, and relevant market developments to identify new creative opportunities.</li><li>
<strong>Collaborate across teams:</strong>Work closely with media, design, social media, and commercial professionals to ensure alignment between creative concepts, campaign execution, and business priorities.</li><li>
<strong>Manage multiple deliverables:</strong>Organize content production and campaign assets across several platforms, ensuring consistency, quality, and timely delivery.</li><h2>Requirements:</h2><li>
<strong>Professional experience:</strong>Previous experience creating content for social media, paid media, or digital marketing campaigns, supported by a portfolio showcasing relevant scripts, advertising copy, creative concepts, or campaigns.</li><li>
<strong>Education:</strong>Completed bachelor's degree or higher education qualification.</li><li>
<strong>Short-form video expertise:</strong>Strong understanding of short-form video formats, including Instagram Reels, TikTok videos, and YouTube Shorts, as well as creative approaches used in performance advertising.</li><li>
<strong>Digital advertising knowledge:</strong>Familiarity with paid media campaigns and the ability to develop content that supports awareness, engagement, traffic, and conversion objectives.</li><li>
<strong>Performance metrics:</strong>Understanding of digital marketing KPIs, including CTR, engagement, ROAS, and sales attribution, with the ability to connect creative decisions to campaign results.</li><li>
<strong>Excellent writing skills:</strong>Outstanding written Portuguese, with the ability to adapt tone, messaging, and storytelling to different audiences, platforms, products, and campaign objectives.</li><li>
<strong>Influencer and creator collaboration:</strong>Experience developing content briefs or scripts for influencers and digital content creators, ensuring alignment with brand guidelines and campaign goals.</li><li>
<strong>Creative adaptability:</strong>Ability to generate original ideas, experiment with different creative approaches, and adapt content to changing platform trends and audience preferences.</li><li>
<strong>Organization and execution:</strong>Strong planning and time management skills, with the ability to coordinate multiple projects, platforms, and deadlines simultaneously.</li><li>
<strong>Analytical mindset:</strong>Curiosity and willingness to learn from performance data, test hypotheses, and continuously improve creative effectiveness.</li><li>
<strong>Teamwork and communication:</strong>Ability to collaborate effectively with media, design, social media, and commercial teams, balancing creative vision with business priorities.</li><li>
<strong>Ownership and accountability:</strong>A proactive, results-oriented approach, with a strong sense of responsibility for the quality and performance of campaigns.</li><li>
<strong>Relevant industry experience:</strong>Experience in e-commerce, retail, personal hygiene, beauty, dermocosmetics, or cosmetics is a plus.</li><li>
<strong>Content production tools:</strong>Basic video editing skills or familiarity with tools such as CapCut, Canva, or Adobe applications is desirable.</li><h2>Benefits:</h2><li>
<strong>Employment model:</strong>Full-time employment under the Brazilian CLT regime.</li><li>
<strong>Remote work:</strong>Remote work arrangement, offering flexibility in how you organize your work.</li><li>
<strong>Creative ownership:</strong>Opportunity to contribute ideas, develop campaign concepts, and influence creative strategies across multiple digital channels.</li><li>
<strong>Professional development:</strong>Hands-on experience in performance marketing, creative testing, content strategy, and data-driven campaign optimization.</li><li>
<strong>Cross-functional collaboration:</strong>Work alongside professionals in media, design, social media, and commercial teams.</li><li>
<strong>Digital innovation:</strong>Explore emerging social media formats, influencer marketing opportunities, and new approaches to performance-driven content.</li><li>
<strong>Business impact:</strong>Contribute directly to demand generation, audience engagement, and sales growth through creative experimentation and performance analysis.</li>