Coordenador de Mídia De Performance Digital - Opusmúltipla

<h3>Accountabilities:</h3><li>Lead the strategic management and optimization of digital performance campaigns across multiple media platforms, ensuring alignment with business objectives.</li><li>Collaborate with media, business intelligence, planning, creative, and other cross-functional teams to develop integrated performance strategies.</li><li>Participate in strategic discussions, presenting campaign diagnostics, growth opportunities, and data-backed business recommendations.</li><li>Monitor key performance indicators (KPIs), identify trends and inefficiencies, and implement continuous improvement initiatives.</li><li>Develop and execute strategies to optimize media budgets, bidding approaches, audience targeting, and creative assets.</li><li>Design and manage A/B tests and other experimentation initiatives to improve campaign performance, efficiency, and return on investment.</li><li>Use Google Analytics 4 (GA4), performance dashboards, and business intelligence tools to analyze campaign results and support decision-making.</li><li>Evaluate campaign effectiveness through attribution models, incrementality analysis, and the impact of media investments across the customer journey.</li><li>Translate complex performance data into clear, actionable insights that inform strategic planning and campaign optimization.</li><li>Identify opportunities to improve media efficiency and maximize the business impact of digital advertising investments.</li><h2>Requirements:</h2><li>Bachelor's degree in Communications, Marketing, Advertising, or a related field.</li><li>Solid previous experience in digital performance media, preferably within an advertising agency environment.</li><li>Strong understanding of digital advertising platforms, campaign management, performance optimization, and media buying strategies.</li><li>Experience analyzing campaign performance metrics and developing data-driven recommendations to improve results.</li><li>Familiarity with media operating systems, audience behavior analytics, and tools for understanding consumer behavior and engagement.</li><li>Knowledge of Google Analytics 4 (GA4), dashboards, and business intelligence tools for performance reporting and analysis.</li><li>Ability to develop optimization strategies involving budgets, bids, audiences, and creative assets, as well as structure A/B tests and experiments.</li><li>Understanding of attribution methodologies, incrementality, and the relationship between media performance and the customer journey.</li><li>Excellent verbal communication and written communication skills, with the ability to present insights and recommendations clearly to different stakeholders.</li><li>Strong analytical thinking, strategic problem-solving, organization, and collaboration skills.</li><li>Ability to work effectively with multidisciplinary teams and manage multiple performance initiatives in a results-oriented environment.</li><li>
<strong>Desirable:</strong>Familiarity with the Publi system.</li><li>
<strong>Desirable:</strong>English language proficiency.</li><h2>Benefits:</h2><li>
<strong>Full-time employment:</strong>A permanent employee position offering the opportunity to contribute to ongoing digital performance initiatives.</li><li>
<strong>Fully remote work:</strong>The flexibility to work remotely from Brazil.</li><li>
<strong>Strategic responsibility:</strong>The opportunity to influence campaign performance, media investment decisions, and business results.</li><li>
<strong>Cross-functional collaboration:</strong>Work alongside professionals in media, business intelligence, planning, creative, and other disciplines.</li><li>
<strong>Professional development:</strong>Strengthen your expertise in performance marketing, data analytics, experimentation, and digital media strategy.</li><li>
<strong>Creative and collaborative environment:</strong>Join a communications-focused workplace that values innovation, collaboration, and ideas that drive measurable impact.</li><li>
<strong>Inclusive culture:</strong>Work in an environment committed to diversity, equal opportunities, and respect for different backgrounds and perspectives.</li>