Director, Ads Product Marketing

<h3>Accountabilities</h3><li>
<strong>Lead the Ads product marketing function:</strong>Build and develop a product marketing center of excellence, managing a team responsible for consistent, scalable, and effective go-to-market strategies across multiple product lines.</li><li>
<strong>Define positioning and messaging:</strong>Develop a cohesive narrative for the advertising ecosystem, ensuring consistent product positioning, messaging, branding, and communications across marketing channels.</li><li>
<strong>Drive go-to-market strategies:</strong>Lead inbound and outbound product marketing initiatives, coordinating product launches, feature releases, and integrated campaigns that support business objectives.</li><li>
<strong>Influence product strategy:</strong>Gather and synthesize quantitative and qualitative insights from advertisers, customers, and market research to identify opportunities, shape product priorities, and inform the product roadmap.</li><li>
<strong>Execute strategic marketing programs:</strong>Oversee high-visibility launches, thought leadership initiatives, industry briefings, events, and content programs designed to generate sales pipeline and increase product adoption.</li><li>
<strong>Strengthen sales enablement:</strong>Partner with Sales Enablement and commercial teams to communicate the value of advertising, data, and measurement products, equipping teams with the messaging and resources needed to engage advertisers effectively.</li><li>
<strong>Manage marketing investments:</strong>Collaborate with Growth Marketing to establish investment priorities across paid marketing, trade partnerships, events, communications, creative, and content.</li><li>
<strong>Measure marketing performance:</strong>Define product marketing objectives and key results (OKRs), track key performance indicators (KPIs), evaluate campaign effectiveness, and use insights to optimize future initiatives.</li><li>
<strong>Collaborate across the organization:</strong>Work closely with Product, Sales, Growth Marketing, and other stakeholders to align priorities, coordinate execution, and ensure marketing strategies support broader commercial goals.</li><li>
<strong>Promote operational innovation:</strong>Identify opportunities to improve marketing workflows and processes, including the effective use of AI tools to increase efficiency and scalability.</li><h2>Requirements</h2><li>
<strong>Extensive product marketing experience:</strong>At least 12 years of experience in product marketing or related product and marketing roles, including a minimum of 6 years specifically within digital advertising and technology.</li><li>
<strong>Leadership and team management:</strong>Proven experience managing and developing teams across multiple product lines, with the ability to establish clear priorities, foster collaboration, and deliver measurable results.</li><li>
<strong>Digital advertising expertise:</strong>Deep understanding of the digital advertising ecosystem, advertising technologies, media, measurement, and the dynamics shaping advertiser needs.</li><li>
<strong>Go-to-market proficiency:</strong>Demonstrated success developing and executing comprehensive go-to-market strategies, including product launches, positioning, messaging, and integrated marketing programs.</li><li>
<strong>Inbound and outbound marketing experience:</strong>Strong knowledge of both inbound product marketing, including customer insights and product strategy, and outbound marketing, including launches, campaigns, and market communications.</li><li>
<strong>Strategic and analytical capabilities:</strong>Experience defining marketing OKRs, monitoring KPIs, evaluating performance, and translating market insights into actionable business strategies.</li><li>
<strong>Communication and executive presence:</strong>Excellent written and verbal communication skills, with the ability to present complex marketing concepts clearly to executive leaders, sales teams, advertisers, and cross-functional stakeholders.</li><li>
<strong>Cross-functional collaboration:</strong>Ability to influence stakeholders across Product, Sales, Marketing, and other business functions while maintaining alignment on shared goals.</li><li>
<strong>Educational background:</strong>Bachelor's degree in Marketing, Business, or a related field.</li><li>
<strong>Preferred industry experience:</strong>Familiarity with retail media networks, consumer packaged goods (CPG), or retailer partnerships is an advantage.</li><li>
<strong>AI and process optimization:</strong>Experience using AI tools to improve workflows, streamline processes, and enhance marketing team productivity is preferred.</li><li>
<strong>Industry passion:</strong>A strong interest in advertising, media, measurement, and emerging trends across the digital advertising landscape.</li><h2>Benefits</h2><li>
<strong>Competitive annual salary:</strong>CAD $203,000–$214,000, depending on qualifications, experience, and work location.</li><li>
<strong>Equity compensation:</strong>Eligibility for a new-hire equity grant and annual equity refresh grants.</li><li>
<strong>Remote work flexibility:</strong>Work remotely from eligible Canadian provinces, including Ontario, Alberta, British Columbia, and Nova Scotia.</li><li>
<strong>Flexible work approach:</strong>A Flex First culture that supports choosing where you work best while maintaining connections through regular in-person events.</li><li>
<strong>Professional growth:</strong>Opportunities to lead a growing product marketing function, shape advertising strategy, and influence business and product direction.</li><li>
<strong>High-impact responsibilities:</strong>The opportunity to build scalable marketing practices, launch innovative advertising solutions, and contribute directly to commercial growth.</li><li>
<strong>Collaborative environment:</strong>Work alongside cross-functional teams in a dynamic organization focused on innovation, customer value, and measurable business outcomes.</li><li>
<strong>Competitive benefits package:</strong>Access to a range of benefits designed to support employee well-being and professional success, subject to applicable eligibility and company policies.</li>