Donor Lifecycle Marketing Manager

<h3>Accountabilities</h3><li>Own donor retention, upgrade, and additional-gift strategies for recurring and one-time donors, with responsibility for improving retention rates, average gift size, upgrade rates, and donor lifetime value.</li><li>Build, manage, and optimize automated lifecycle journeys, including welcome sequences, onboarding, donor anniversaries, milestone communications, impact updates, lapse prevention, and win-back campaigns.</li><li>Plan and execute coordinated multichannel marketing campaigns across email, SMS, paid social and search retargeting, and direct mail, ensuring each channel supports a cohesive donor experience.</li><li>Develop targeted upgrade initiatives that encourage recurring donors to increase their monthly contributions, alongside additional-gift appeals aligned with key fundraising moments, including year-end campaigns and World Water Day.</li><li>Reduce involuntary donor churn by collaborating with revenue operations teams on failed-payment recovery, card updater tools, and payment-method outreach.</li><li>Partner with paid media teams and external agencies to develop donor retention and reactivation campaigns, refine audience strategies, test creative approaches, and evaluate performance.</li><li>Collaborate with direct mail teams and vendors to develop programs for recurring and long-term donors, contributing to audience selection, messaging, campaign timelines, and results analysis.</li><li>Establish and manage a structured testing roadmap covering subject lines, donation amounts, campaign timing, creative concepts, and channel mix, translating insights into continuous improvements.</li><li>Work with revenue operations to develop audience segmentation frameworks and reporting that track cohort retention, channel effectiveness, and revenue attribution.</li><li>Partner with creative teams to produce compelling donor communications and storytelling that demonstrate the tangible impact of contributions.</li><li>Identify high-potential recurring and mid-level donors and coordinate handoffs to relationship managers for personalized engagement and cultivation.</li><li>Manage agency and vendor relationships, program budgets, campaign schedules, and execution priorities while maintaining quality and accountability.</li><li>Monitor developments in lifecycle marketing, recurring giving, digital fundraising, and nonprofit engagement to identify new strategies and opportunities.</li><li>Collaborate cross-functionally to align marketing initiatives with organizational fundraising objectives and deliver consistent, engaging donor experiences.</li><h2>Requirements</h2><li>4–6 years of professional experience in lifecycle marketing, retention marketing, CRM, or digital fundraising, with a demonstrated track record of improving retention, donor engagement, or customer lifetime value.</li><li>Hands-on experience managing campaigns across at least three of the following channels: email, SMS, paid media, and direct mail.</li><li>Practical experience building and optimizing automated marketing journeys using platforms such as Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, or HubSpot.</li><li>Strong analytical skills, including audience segmentation, campaign performance analysis, experimentation, and the ability to translate data into actionable marketing decisions.</li><li>Excellent writing and communication skills, with a strong understanding of persuasive messaging, audience engagement, and emotionally resonant storytelling.</li><li>Proven project management capabilities, including the ability to manage multiple campaigns, coordinate stakeholders, meet deadlines, and oversee budgets.</li><li>A donor-first mindset, with a commitment to creating meaningful experiences that build trust, appreciation, and long-term engagement.</li><li>A strategic and systems-oriented approach, with the ability to design scalable marketing programs, identify gaps in the donor journey, and continuously improve performance.</li><li>Strong collaboration skills and the ability to work effectively with creative, data, fundraising, and marketing partners.</li><li>A proactive, organized, and self-directed working style, with a strong sense of ownership and accountability for results.</li><li>Genuine enthusiasm for a mission-driven organization focused on expanding access to clean and safe drinking water worldwide.</li><li>Eligibility to work in the United States without requiring employer sponsorship now or in the future.</li><h2>Additional advantages:</h2><li>Experience managing recurring donation, membership, or subscription programs in the nonprofit sector or a subscription-based business.</li><li>Specialized experience in direct mail fundraising, including lettershops and list vendors, or SMS marketing platforms and compliance requirements.</li><li>Familiarity with Salesforce Nonprofit Success Pack (NPSP), Iterable, JIRA, SQL, or data visualization platforms such as Looker or Tableau.</li><li>Experience working with external agencies, marketing vendors, and cross-functional teams to deliver integrated fundraising campaigns.</li><h2>Benefits</h2><li>
<strong>Competitive salary:</strong>Annual salary range of $88,000–$94,000, with an exempt employment classification.</li><li>
<strong>Remote work:</strong>U.S.-based remote position with flexible working hours.</li><li>
<strong>Paid time off:</strong>Unlimited PTO and Summer Fridays.</li><li>
<strong>Sabbatical leave:</strong>Six weeks of paid sabbatical leave after five years of employment.</li><li>
<strong>Bonus potential:</strong>Annual bonus opportunities through the organization's bonus program.</li><li>
<strong>Retirement savings:</strong>401(k) plan with employer matching contributions.</li><li>
<strong>Healthcare coverage:</strong>Medical coverage at 85%, plus dental and vision contributions.</li><li>
<strong>Flexible spending accounts:</strong>FSA and dependent care FSA options.</li><li>
<strong>Insurance protection:</strong>Employer-paid life insurance, short-term disability, and long-term disability coverage.</li><li>
<strong>Paid parental leave:</strong>16 weeks of paid maternity and paternity leave for new parents.</li><li>
<strong>Additional stipends:</strong>Financial support for home office expenses, professional development, and a personal wellness and lifestyle perk.</li><li>
<strong>Travel benefits:</strong>TSA PreCheck reimbursement.</li><li>
<strong>Work-life flexibility:</strong>Flexible scheduling, with core online availability from 10 a.m. to 4 p.m. Eastern Time and an additional three hours of asynchronous work per day, including a one-hour lunch break.</li><li>
<strong>Team connection:</strong>Approximately two to four work trips per year to support collaboration, team alignment, and in-person connection.</li><li>
<strong>Inclusive work environment:</strong>An emphasis on diverse perspectives, mutual respect, belonging, and opportunities for professional growth.</li><h2>Location and hiring timeline</h2><li>
<strong>Work arrangement:</strong>Remote within the United States, with Nashville preferred.</li><li>
<strong>Application window:</strong>October 13, 2026, through November 13, 2026.</li><li>
<strong>Employment eligibility:</strong>Applicants must be authorized to work in the United States without current or future employer sponsorship.</li>