Executive Director, Marketing Analytics Platform Strategy

<h3>Accountabilities</h3><li>Define and execute the short- and long-term strategy for marketing analytics platforms, data management, information governance, and insights delivery, ensuring alignment with broader enterprise objectives.</li><li>Lead the development and implementation of scalable data and analytics solutions that support marketing effectiveness, audience targeting, attribution, personalization, and business performance measurement.</li><li>Oversee the end-to-end data lifecycle, including data storage, preparation, exploration, governance, analytics, and information delivery, ensuring reliable and actionable insights for business stakeholders.</li><li>Drive the modernization of marketing data ecosystems by improving data quality, accessibility, integration, and automation while reducing manual reporting and increasing operational efficiency.</li><li>Establish and advance data governance policies, standards, processes, and controls to ensure compliance, mitigate risks, and support responsible data use across the organization.</li><li>Partner with Marketing, Engineering, Architecture, Security, Product, and other cross-functional teams to translate business requirements into prioritized technology investments and scalable platform capabilities.</li><li>Champion the development of AI-ready data foundations that enable advanced analytics, emerging AI applications, and personalized customer experiences while maintaining robust governance and data quality.</li><li>Lead, mentor, and develop high-performing teams, establishing workforce plans, training programs, technical capabilities, organizational structures, and budgets that support strategic priorities.</li><li>Provide executive-level thought leadership on emerging data and analytics technologies, industry trends, and best practices, encouraging innovation and continuous improvement across the analytics community.</li><li>Oversee strategic initiatives and Agile project delivery, ensuring that business outcomes, key performance indicators, and analytical insights are clearly defined, measured, and communicated to senior leadership.</li><li>Identify, assess, monitor, and manage risks associated with data and analytics activities in accordance with applicable risk management, compliance, and information governance requirements.</li><h2>Requirements</h2><li>Bachelor's degree in Statistics, Mathematics, Operations Research, Engineering, or another quantitative discipline, or four years of relevant education and/or experience.</li><li>At least 10 years of experience in data and analytics, with a demonstrated record of delivering business results within a complex financial services organization.</li><li>At least four years of people leadership experience, including building, managing, and developing high-performing teams.</li><li>Proven experience developing and executing data strategies, leading complex initiatives, and influencing senior stakeholders to achieve strategic business objectives.</li><li>Strong executive-level business acumen, including expertise in measuring business outcomes, understanding business operations, and anticipating industry developments.</li><li>Experience leading projects using Agile methodologies and managing cross-functional initiatives in complex organizational environments.</li><li>Demonstrated ability to conduct large-scale analysis using internal and external data to support strategic planning and business decision-making.</li><li>Exceptional communication and storytelling skills, with the ability to translate complex analytical findings into clear, compelling insights for senior executives and nontechnical stakeholders.</li><li>Strong analytical problem-solving skills, including the ability to translate business requirements and key performance indicators into structured analytical hypotheses and actionable solutions.</li><li>Extensive knowledge of complex database systems, data architecture, structured and unstructured data, analytics methodologies, and the relationship between data metrics and business performance.</li><li>In-depth understanding of risk management, regulatory compliance, and information governance, with experience developing strategies that mitigate risk while enabling responsible data use.</li><li>Demonstrated expertise in marketing and prospect data strategies across the full marketing funnel, including first-party and third-party audience data, media data, customer signals, and measurement frameworks.</li><li>Proven success modernizing data ecosystems through stronger governance, improved data quality and accessibility, automated reporting, and scalable decision-making capabilities.</li><li>Strong technology fluency and the ability to bridge the gap between business and engineering teams, translating marketing needs into prioritized technical solutions and investments.</li><li>Experience building reliable, governed, and scalable data platforms that support advanced analytics, personalization, and emerging AI use cases, with measurable improvements in insight delivery and business outcomes.</li><li>Experience serving the U.S. military or being the spouse or domestic partner of a service member is considered an asset.</li><li>Must be authorized to work in the United States without current or future immigration sponsorship. Visa sponsorship is not available for this position.</li><h2>Benefits</h2><li>
<strong>Competitive compensation:</strong>Annual base salary ranging from $195,230 to $351,410, depending on experience, qualifications, and relevant market data.</li><li>
<strong>Performance incentives:</strong>Potential eligibility for additional compensation based on individual and organizational performance, subject to applicable plans and discretion.</li><li>
<strong>Executive long-term incentives:</strong>Executive-level roles may qualify for a cash-based long-term incentive plan tied to time and performance.</li><li>
<strong>Comprehensive healthcare:</strong>Medical, dental, and vision insurance options designed to support employee well-being.</li><li>
<strong>Retirement and financial security:</strong>Access to a 401(k) plan, pension benefits, and life insurance.</li><li>
<strong>Family support:</strong>Parental benefits and adoption assistance to support employees through important life events.</li><li>
<strong>Paid time off:</strong>Paid leave, company holidays, and 16 paid volunteer hours to support personal priorities and community involvement.</li><li>
<strong>Wellness programs:</strong>Resources and initiatives supporting physical, financial, and emotional well-being.</li><li>
<strong>Professional development:</strong>Career path planning and continuing education opportunities to support ongoing learning and career advancement.</li><li>
<strong>Flexible work arrangements:</strong>Remote work eligibility within the continental United States, with occasional business travel. Employees living within 60 miles of an office may be required to work on-site three to four days per week.</li><li>
<strong>Military community support:</strong>Potential remote or hybrid flexibility for active-duty military spouses, subject to applicable policies and business needs.</li><li>
<strong>Equal opportunity workplace:</strong>A commitment to fair employment practices and an inclusive environment where qualified candidates are considered without discrimination.</li>