Field Marketing Manager

Accountabilities

• Develop and execute the field marketing strategy for Brazil, aligning regional initiatives with broader marketing priorities and local enterprise market dynamics.

• Plan and deliver integrated field marketing programs, including regional roadshows, executive roundtables, third-party industry events, and account-based marketing initiatives.

• Drive targeted campaigns that strengthen brand awareness, increase market penetration, and position the organization as a leader in AI-driven data solutions.

• Build strong partnerships with Account Executives, Sales Leadership, and Sales Development Representatives (SDRs) to align marketing activities with territory goals and strategic accounts.

• Collaborate with Product Marketing and Customer Marketing teams to localize messaging, content, customer stories, and campaign assets for the Brazilian market.

• Manage end-to-end campaign operations, including lead capture, SDR follow-up enablement, lead progression, and post-event engagement.

• Track campaign performance, pipeline attribution, conversion metrics, and return on investment (ROI), using insights to improve future programs.

• Manage field marketing budgets and coordinate local event agencies, vendors, and suppliers to ensure campaigns are delivered on time and within budget.

• Work cross-functionally to support customer growth, enterprise engagement, and regional revenue objectives.

Requirements:

• At leastfive years of B2B field marketing experiencein enterprise software, SaaS, data, or technology solutions.

• Proven experience supporting enterprise sales teams in Brazil and delivering successful marketing programs from initial planning through execution and performance analysis.

• Demonstrated ability to independently manage end-to-end campaigns, including event logistics, lead management, follow-up processes, and pipeline tracking.

• Strong relationship-building skills and executive presence, with the ability to establish credibility and align effectively with Sales Leadership and cross-functional stakeholders.

• Fluency inPortuguese and English, both written and spoken.

• Strong analytical skills, including hands-on experience measuring campaign performance, tracking pipeline attribution and conversion metrics, and managing marketing budgets.

• Familiarity with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.

• Legal authorization to work in Brazil without restrictions.

• Willingness to comply with the applicable local hybrid work arrangement and travel within Brazil and Latin America as required, with travel potentially reaching30–40%.

• A proactive, adaptable, and results-oriented approach, with the ability to manage multiple priorities in a dynamic environment.

Benefits:

• High-impact role: Directly contribute to regional market expansion, brand positioning, and enterprise pipeline growth in Brazil.

• Career development: Gain experience working across strategic field marketing initiatives in a fast-growing technology environment.

• Cross-functional collaboration: Partner with Sales, Product Marketing, Customer Marketing, and other teams to deliver integrated campaigns.

• Regional exposure: Build relationships with enterprise customers, business leaders, and industry stakeholders across Brazil and Latin America.

• Innovation-focused environment: Contribute to marketing programs centered on advanced data and AI technologies.

• Work arrangement: The position is listed as remote in Brazil, with the role description also referencing a local hybrid work arrangement. Confirm the applicable arrangement with the hiring team.

• Compensation and additional benefits: Specific salary, healthcare, and other benefit details were not provided in the supplied listing.