Head of B2C Growth

<h3>Accountabilities:</h3><ul>
<li>Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions.</li>
<li>Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics.</li>
<li>Create a stronger connection between educational research content and high-intent property searches, helping users progress from initial research to listings and agent contact.</li>
<li>Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app.</li>
<li>Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV, identifying drop-off points and improving the user journey.</li>
<li>Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication.</li>
<li>Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers, with clear measurement and actionable conclusions.</li>
<li>Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards without micromanaging.</li>
<li>Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification.</li>
<li>Prepare the growth engine for future international scaling, including market selection, channel strategy, creative, tracking, and performance infrastructure.</li>
<li>Develop reusable growth playbooks and AI-powered workflows that enable both the team and AI agents to execute consistently.</li>
<li>Maintain direct contact with users and personally engage with the underlying data to identify opportunities and make informed decisions.</li>
<h2>Requirements:</h2>
<ul>
<li>Proven track record of growing B2C products with a significant user base across multiple channels and markets, ideally within a marketplace, portal, app, or similar environment.</li>
<li>Broad multichannel growth experience, with ownership of several acquisition and lifecycle channels rather than specialization in a single advertising channel.</li>
<li>Demonstrated experience driving app growth, including both user acquisition and long-term retention.</li>
<li>Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value.</li>
<li>Strong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior.</li>
<li>Experience owning paid media budgets and being directly accountable for performance, return on investment, and commercial outcomes.</li>
<li>Hands-on operating style with the ability to build strategies, launch campaigns, analyze performance, and make decisions without relying heavily on agencies or intermediaries.</li>
<li>Advanced AI fluency, with substantial practical experience using Claude, including Cowork and Code, building skills, and orchestrating AI agents and workflows.</li>
<li>Strong analytical judgment, with the ability to identify what is working, stop ineffective initiatives, and make decisions even when perfect testing conditions are unavailable.</li>
<li>High ownership and accountability from initial brief through measurable results, with minimal reliance on handoffs.</li>
<li>Leadership skills to develop specialists, improve execution quality, and create a high-performance environment without micromanagement.</li>
<li>Excellent communication skills and the ability to explain complex performance insights clearly and directly.</li>
<li>Fluent English required; French or Spanish is a plus.</li>
<li>A bachelor's degree may be preferred but is not required; demonstrated results and relevant experience are valued more highly than academic credentials.</li>
<h2>Benefits:</h2>
<ul>
<li>Full ownership of B2C growth across acquisition, lifecycle, retention, and reactivation.</li>
<li>Remote work from anywhere.</li>
<li>Full-time, permanent contractor position.</li>
<li>Opportunity to work with a large existing user base and a significant mobile app growth opportunity.</li>
<li>Dedicated budget for experimentation and a larger planned growth investment for future scaling.</li>
<li>Access to a modern AI and analytics stack, including Claude (Cowork and Code), Mixpanel, and HubSpot, with tools fully covered.</li>
<li>Direct reporting to the CPO within a flat organizational structure.</li>
<li>High level of autonomy with limited bureaucracy and direct ownership of decisions and outcomes.</li>
<li>Competitive compensation aligned with the candidate's market.</li>
<li>Target start date of January 2027 at the latest.</li>
</ul>
</ul>
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