Manager, Digital Shelf Strategy

<h3>Accountabilities</h3><li>Lead the relationship with digital shelf creative agencies, coordinating priorities, managing project workflows, and ensuring high-quality creative delivery in line with best-in-class standards.</li><li>Oversee content development for product innovation, renovation, limited-time offers, and brand positioning initiatives, including project briefs, timelines, reviews, and final approvals.</li><li>Coordinate content syndication to ensure accurate and timely distribution across retailer websites, partnering with retail teams to troubleshoot and resolve implementation issues.</li><li>Maintain and evolve digital shelf content guidelines to reflect changing retailer capabilities and ensure consistent adoption across the organization.</li><li>Manage digital shelf tools, technology capabilities, and incoming business-unit requests, defining project scope, coordinating agency involvement, and overseeing delivery timelines.</li><li>Serve as the subject matter expert for visual content standards, establishing best practices for main product images, supplementary images, enhanced product content, and video assets.</li><li>Lead visual content redevelopment initiatives in partnership with business units, ensuring alignment with established standards and brand objectives.</li><li>Develop and implement measurement frameworks to assess the effectiveness of new creative assets and identify opportunities to improve digital shelf performance.</li><li>Manage syndication planning and execution for new visual assets, ensuring content is consistently available across relevant retail platforms.</li><h2>Requirements</h2><li>Bachelor's degree in Business, Marketing, or a related field.</li><li>Three to five years of experience in eCommerce marketing, digital merchandising, sales, or a comparable role; consumer packaged goods (CPG) experience is preferred but not required.</li><li>Proficiency in Microsoft Office, particularly Excel and PowerPoint, with the ability to analyze performance data, extract actionable insights, and develop data-driven recommendations.</li><li>Strong communication and collaboration skills, with the ability to build productive relationships across cross-functional teams, creative agencies, and retail partners.</li><li>Demonstrated project management and organizational skills, including the ability to manage multiple priorities, coordinate stakeholders, and meet deadlines in a fast-paced environment.</li><li>Knowledge of digital content development, product detail pages, visual merchandising, content syndication, and online retail best practices.</li><li>A proactive, forward-thinking mindset, with the curiosity to identify opportunities, anticipate challenges, and continuously improve processes.</li><li>A self-motivated, resourceful, and detail-oriented approach, with the ability to work independently while contributing effectively to a collaborative team.</li><li>Willingness to travel approximately one to two times per year, depending on business and team needs.</li><h2>Benefits</h2><li>
<strong>Competitive compensation:</strong>Annual base salary ranging from<strong>$104,200 to $130,200</strong>, depending on geographic location, relevant skills, experience, and internal equity.</li><li>
<strong>Performance-based bonus:</strong>Eligibility for an additional bonus in accordance with the applicable compensation plan.</li><li>
<strong>Remote work:</strong>Fully remote position that can be performed from a home office within the United States.</li><li>
<strong>Healthcare coverage:</strong>Medical, prescription drug, dental, and vision plans, with coverage options for eligible employees and dependents.</li><li>
<strong>Financial security:</strong>Retirement savings plan, life insurance, accidental death and dismemberment coverage, and disability benefits.</li><li>
<strong>Paid time off:</strong>Paid leave, company holidays, and leave-of-absence programs.</li><li>
<strong>Work-life flexibility:</strong>Flexible work arrangements and programs designed to support employees' personal and professional needs.</li><li>
<strong>Wellbeing resources:</strong>Access to employee assistance, family support, and physical, emotional, social, and financial wellbeing programs.</li><li>
<strong>Professional development:</strong>Training, learning opportunities, recognition initiatives, and resources to support continued career growth.</li><li>
<strong>Inclusive workplace:</strong>A collaborative environment that values diverse perspectives, employee communities, and opportunities for professional development.</li>