Performance & Growth Marketer

<h3>Accountabilities:</h3><li>Own, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads to drive profitable growth for DTC and eCommerce brands.</li><li>Develop and execute structured testing strategies across advertising channels, creative assets, audience segments, offers, and conversion funnels.</li><li>Manage substantial paid media budgets, making data-driven investment and allocation decisions aligned with commercial objectives.</li><li>Monitor campaign performance, diagnose inefficiencies, identify growth opportunities, and implement strategies to improve marketing effectiveness and profitability.</li><li>Analyze key business metrics, including customer acquisition cost (CAC), customer lifetime value (LTV), marketing efficiency ratio (MER), return on ad spend (ROAS), contribution margin, and payback periods.</li><li>Connect advertising performance to overall business results, including revenue growth, profitability, and profit-and-loss (P&amp;L) outcomes.</li><li>Build performance forecasts, financial models, and budget recommendations to support strategic planning and business decision-making.</li><li>Contribute to attribution, incrementality testing, measurement improvements, and reporting initiatives to strengthen performance insights.</li><li>Collaborate with creative, conversion rate optimization (CRO), and growth teams to improve the entire customer journey, from acquisition through conversion and retention.</li><li>Translate performance data into clear, commercially relevant recommendations for founders, clients, and senior stakeholders.</li><li>Participate in regular strategy sessions, apply structured growth frameworks, and continuously experiment to improve results.</li><li>Take ownership of performance outcomes while contributing to team development, strategic initiatives, and the continuous improvement of growth processes.</li><h2>Requirements:</h2><li>At least three years of hands-on paid media experience specifically working with product-based DTC or eCommerce brands.</li><li>Strong practical expertise in managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.</li><li>Proven experience personally managing and scaling significant paid advertising budgets, with a clear understanding of the commercial impact of investment decisions.</li><li>Previous in-house or brand-side experience with DTC or eCommerce businesses is strongly preferred.</li><li>A solid understanding of the eCommerce customer journey, including customer acquisition, conversion optimization, retention, and lifetime value.</li><li>Strong commercial and financial acumen, particularly in CAC, LTV, MER, ROAS, contribution margin, payback periods, and overall business profitability.</li><li>The ability to look beyond advertising platform metrics and evaluate how marketing decisions influence revenue, margins, and broader business performance.</li><li>Excellent analytical, problem-solving, and critical-thinking skills, with the ability to identify trends, diagnose performance issues, and develop effective solutions.</li><li>Proven ability to translate complex data into actionable strategic recommendations and communicate insights clearly to non-technical stakeholders.</li><li>Strong written and verbal English communication skills, with the confidence to work directly with founders, senior leaders, and clients.</li><li>Excellent organizational skills, a proactive mindset, and a strong sense of accountability and ownership.</li><li>Availability to commit to the role on a full-time and exclusive basis.</li><li>Ability to consistently work during the required daily overlap of<strong>4:00–6:00 PM Melbourne time</strong>.</li><li>A growth-oriented mindset and an interest in progressing beyond campaign optimization into broader commercial strategy and business growth.</li><h2>Benefits:</h2><li>
<strong>Fully remote work:</strong>Work remotely in an APAC-friendly environment, with flexibility suited to distributed collaboration.</li><li>
<strong>Exposure to established brands:</strong>Work with large-scale DTC and eCommerce businesses, including brands operating at eight- and nine-figure revenue levels.</li><li>
<strong>Strategic development:</strong>Gain experience at the intersection of performance marketing, commercial strategy, financial planning, and business growth.</li><li>
<strong>Expert mentorship:</strong>Participate in weekly live strategy sessions with experienced growth leaders.</li><li>
<strong>Structured onboarding:</strong>Benefit from a dedicated six-week onboarding and development program designed to help you build the knowledge and capabilities required for success.</li><li>
<strong>Proprietary tools and reporting:</strong>Access specialized reporting systems that integrate marketing performance with P&amp;L data, alongside structured experimentation and testing frameworks.</li><li>
<strong>Clear career progression:</strong>Develop along a defined growth pathway, from Performance Marketer to Growth Performance Marketer, Senior Performance Marketer, and potentially Growth Strategist.</li><li>
<strong>Merit-based advancement:</strong>Progress based on demonstrated capabilities, business impact, and performance rather than tenure alone.</li><li>
<strong>Broader career opportunities:</strong>Expand your responsibilities beyond paid media execution into growth strategy, forecasting, commercial analysis, and strategic decision-making.</li><li>
<strong>Meaningful ownership:</strong>Take an active role in shaping marketing investment decisions and driving measurable, profitable business outcomes.</li>