PPC Specialist

Accountabilities

As a PPC Specialist, you will oversee the end-to-end management of paid media campaigns, combining strategic planning, hands-on execution, and performance optimization to achieve marketing and business goals.

• Campaign strategy and planning:Define campaign objectives, KPIs, audience targeting, budget allocations, and bidding strategies. Conduct keyword research, competitive analysis, and audience segmentation to identify growth opportunities.

• Campaign setup and execution:Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, and relevant social media platforms, including search, display, shopping, and remarketing campaigns.

• Ad creation and testing:Develop compelling ad copy, organize campaign structures, and test different creative variations, extensions, audiences, and messaging to improve engagement and conversion rates.

• Performance monitoring and optimization:Track key metrics such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), impressions, and conversions. Adjust bids, budgets, and targeting based on performance insights.

• Conversion rate optimization:Collaborate with content, design, and development teams to improve landing pages, forms, messaging, and user journeys. Use analytics and behavioral insights to identify opportunities for higher conversion rates.

• Tracking and analytics:Implement and maintain accurate conversion tracking, UTM parameters, advertising pixels, Google Analytics, and tag management systems to ensure reliable measurement and reporting.

• Reporting and insights:Prepare weekly, monthly, and quarterly performance reports, analyze attribution and funnel performance, and present actionable recommendations to relevant stakeholders.

• Budget management and forecasting:Monitor advertising spend, maintain budget pacing, and forecast traffic, leads, conversions, and ROI using historical data and market trends.

• Cross-functional collaboration:Share performance insights and best practices across marketing channels, ensuring paid media activities align with SEO, content, and broader digital marketing initiatives.

• Continuous improvement:Stay informed about advertising platform updates, industry trends, and emerging technologies. Test new channels, formats, tools, and automation opportunities to improve campaign efficiency and scalability.

Requirements

We are looking for an analytical, proactive, and results-oriented digital marketing professional with hands-on PPC experience, strong technical knowledge, and the ability to translate campaign data into effective optimization strategies.

• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• At least 3 years of hands-on experience managing PPC and paid media campaigns.

• Strong working knowledge of Google Ads, including search, display, and remarketing campaigns.

• Experience with Google Analytics, tag management systems, conversion tracking, and campaign measurement.

• Proficiency in Microsoft Excel or Google Sheets, including formulas, pivot tables, and data analysis.

• Strong analytical and problem-solving skills, with the ability to interpret performance data, identify trends, and make evidence-based decisions.

• Excellent written communication and ad-copywriting skills, with an understanding of how messaging influences engagement and conversions.

• Familiarity with landing page optimization, A/B testing, and conversion rate optimization (CRO).

• Strong organizational and time-management skills, with the ability to manage multiple campaigns, prioritize competing tasks, and meet deadlines.

• Effective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders.

• Curiosity and adaptability, with a commitment to continuous learning and staying current with digital advertising developments.

Preferred qualifications:

• Experience with Microsoft Advertising, Meta Ads (Facebook and Instagram), LinkedIn Ads, or other paid media platforms.

• Familiarity with e-commerce and shopping campaigns.

• Experience with tools such as SEMrush, Ahrefs, WordStream, Optimizely, or Unbounce.

• Exposure to automated bidding strategies, advertising scripts, or API-based campaign management.

• Knowledge of attribution models, multi-touch attribution, and advanced marketing analytics.

• Google Ads and/or Google Analytics certifications.

Benefits

• 100% remote work:Work from anywhere, subject to the role's location requirements.

• Competitive salary:Receive a competitive compensation package.

• Inclusive work environment:Join a supportive workplace that values diverse perspectives and collaboration.

• Career growth opportunities:Develop your expertise and progress professionally within digital marketing.

• Professional development:Expand your knowledge of advertising platforms, analytics, and performance optimization.

• Collaborative team culture:Work alongside professionals across performance marketing, content, analytics, and other digital functions.

• Full-time opportunity:Enjoy a dedicated role with opportunities to contribute to ongoing marketing initiatives and long-term growth.