Principal Product Manager - Vertical Partnerships

Accountabilities

• Own the product strategy, roadmap, and launch of partner-driven products and experiences across multiple industry verticals.

• Develop a repeatable framework for identifying, validating, entering, and scaling new vertical markets, ensuring successful approaches can be adapted across industries.

• Build and launch integrations, embedded experiences, co-developed offers, templates, and marketplace listings with platforms, industry associations, networks, franchises, agencies, resellers, e-commerce providers, and AI companies.

• Collaborate with engineering teams on APIs, data flows, authentication, system design, integration reliability, security, and ongoing maintenance.

• Identify opportunities to use AI to improve partner and customer onboarding, content creation, and workflow automation, prioritizing initiatives in collaboration with engineering and design.

• Conduct customer and partner discovery, translate market insights into product opportunities, and maintain a clearly prioritized roadmap and backlog.

• Design and manage pilot programs with measurable success criteria, using performance data to determine whether initiatives should be scaled, refined, or discontinued.

• Lead cross-functional initiatives involving Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, Data, and Strategic Partnerships.

• Influence decisions on product packaging, pricing, revenue-sharing arrangements, co-selling models, launch strategies, partner enablement, and ongoing support.

• Define and monitor key performance indicators, including partner-sourced accounts, activation, attach rate, retention, expansion, average selling price, and revenue.

• Share insights, mentor colleagues informally, and help strengthen product management practices related to partnerships and vertical-market growth.

• Build a pipeline of future vertical opportunities supported by market research, customer evidence, and measurable business potential.

Requirements:

• 8+ years of product management experience, ideally in B2B SaaS, platform products, marketplaces, or partner-integration environments. Demonstrated outcomes and products shipped are especially valued.

• Proven experience taking products from ambiguous initial problems through discovery, validation, minimum viable product development, and launch, preferably involving external partners or integrations.

• Strong technical fluency, including the ability to discuss APIs, integrations, data models, and system design with engineers and translate requirements into clear product specifications.

• Experience with vertical SaaS or industry-specific partnerships, such as real estate, financial services, home services, or other specialized markets.

• Familiarity with commercial partnership models, including revenue sharing, co-selling, and embedded distribution.

• Demonstrated ability to connect product decisions to business outcomes such as customer acquisition, revenue growth, attach rate, average selling price, and retention.

• Strong customer and market research skills, with the ability to translate insights into effective product strategies for small businesses and industry-specific audiences.

• Proven ability to lead complex cross-functional initiatives, align stakeholders with competing priorities, and deliver results through influence rather than direct authority.

• Strategic thinking and sound judgment, particularly when working with incomplete information, evolving market conditions, and limited existing processes.

• Excellent communication and collaboration skills, with the ability to establish trust, clarify priorities, and build alignment across technical and commercial teams.

• An entrepreneurial mindset, with a willingness to experiment, challenge assumptions, learn from results, and continuously improve product and partnership strategies.

Benefits:

• Competitive compensation:The advertised annual salary range is USD $148,782–$185,977. Compensation may vary based on experience, education, and work location; the applicable package for Canadian-based candidates should be confirmed during recruitment.

• Health and welfare benefits designed to support employee well-being.

• Paid leave and a generous paid time off policy.

• Flexible work arrangements, with the role advertised as remote for eligible locations.

• Professional development opportunities, including coaching, stretch assignments, and opportunities to expand your expertise across the business.

• The opportunity to shape product strategy and launch innovative partnership experiences with company-wide impact.

• Access to established customer relationships, market data, brand resources, and cross-functional expertise to accelerate experimentation and growth.

• A collaborative environment that encourages initiative, ownership, rapid testing, and evidence-based decision-making.

• An inclusive workplace that values diverse backgrounds, perspectives, and contributions.