Senior Brand Activation Specialist

Accountabilities

• Lead end-to-end negotiations for in-flight advertising contracts, including annual renewals, ensuring agreed deliverables and commercial terms meet brand objectives.

• Manage in-flight advertising updates, including video content and magazine or image assets, coordinating changes with relevant partners and internal teams.

• Oversee the complete production lifecycle of in-flight video content, working with audiovisual specialists on editing, production schedules, asset delivery, and final publication.

• Develop and execute OOH advertising strategies across airports, subway and metro networks, transit environments, billboards, and digital out-of-home placements.

• Identify new media opportunities, negotiate contracts, coordinate campaign production, and oversee delivery across relevant markets and locations.

• Source, negotiate, and execute brand activation opportunities, including pop-ups, experiential booths, brand takeovers, airport experiences, retail and travel-hub activations, and live events.

• Collaborate with other brand teams to integrate activations into broader campaigns and maximise the value of media investments.

• Partner with the Partnerships team to assess activation opportunities within existing and prospective distribution partnerships, evaluating brand alignment, audience relevance, and commercial potential.

• Manage relationships with external agencies, media affiliates, venue operators, and event partners, ensuring clear briefs, realistic timelines, and delivery against agreed scopes.

• Establish campaign KPIs before launch, monitor execution, and prepare post-campaign reports to assess performance and inform future investment decisions.

• Work closely with the Brand Sponsorships Manager to connect campaign results with wider sponsorship performance and brand health metrics.

• Take ownership of substantial, potentially multi-million-euro budgets, balancing commercial negotiations, production requirements, and campaign impact.

Requirements:

• At least 5 years of experience in media, sponsorships, brand marketing, partnerships, or a related field, ideally with hands-on exposure to in-flight advertising, OOH media, or other offline media negotiations.

• Demonstrated success negotiating high-value advertising or sponsorship contracts and managing complex, multi-stakeholder projects.

• Strong commercial judgement and negotiation skills, with the confidence to manage opportunities independently from initial discussions through signed agreements and final delivery.

• Established contacts across in-flight media affiliates, OOH advertising vendors, external agencies, or venue and event partners.

• Proven ability to coordinate multi-month production processes involving external suppliers and internal creative or audiovisual teams.

• Experience managing significant budgets and maintaining accountability for financial performance, including comfort overseeing multi-million-euro investments.

• Excellent written and spoken English, as it is the primary language for business communication.

• Strong organisational and project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and deliverables simultaneously.

• Adaptability, initiative, and a proactive mindset suited to a fast-moving, international scale-up environment.

• Ability to work independently while collaborating effectively with cross-functional teams and external partners.

• Nice to have:Experience in travel, aviation, or lifestyle media; experience supporting global consumer brands or digital-first products; familiarity with audiovisual and creative production; conversational Spanish.

Benefits:

• Fully remote work:Work remotely within the advertised European location framework.

• Flexible working hours:Organise your working schedule with flexibility to support work-life balance.

• Professional development:Access a dedicated budget for training and continued learning.

• Paid time off:Enjoy 20 days of paid annual leave to rest, recharge, and explore.

• International exposure:Collaborate with external partners and internal teams across markets and contribute to brand experiences at multiple touchpoints in the traveller journey.

• End-to-end ownership:Take responsibility for high-profile advertising negotiations and activations, with the opportunity to see campaigns move from concept to live execution.

• Employment arrangement:Depending on the country of residence, the role may require a B2B or self-employed contract. Applicants should be prepared for a mandatory on-site onboarding session despite the remote working arrangement.