Senior Digital Analytics Specialist

Accountabilities

• Analyze digital performance: Conduct quantitative and statistical analyses of digital analytics data to understand customer behavior and evaluate the profitability and effectiveness of digital banking platforms.

• Enhance analytics capabilities: Contribute to the continuous development of strategic and ad hoc analytics solutions by identifying business needs and preparing documentation that supports decision-making.

• Develop business reporting: Create fact-based reports that help management assess digital performance and make informed decisions about launching, improving, or expanding digital content and services.

• Ensure data quality: Analyze data and maintain quality control across reporting processes and analyses related to the digital portfolio.

• Develop analytical methodologies: Design creative, data-driven approaches to answer critical business questions, evaluate new digital opportunities, and assess market potential.

• Build dashboards and automate reporting: Improve reporting quality and efficiency by developing dashboards for key stakeholders and automating processes that consolidate data.

• Support analytics implementation: Assist with the implementation of tag management and web analytics software to improve measurement, tracking, and reporting capabilities.

• Identify growth opportunities: Apply data mining, segmentation, customer profiling, and quantitative analysis to uncover opportunities for customer acquisition, cross-selling, upselling, and retention through digital channels.

• Translate insights into action: Partner with business stakeholders to incorporate approved recommendations into strategies, plans, and tactics that improve channel performance and return on investment.

• Measure digital campaigns and content: Collaborate with digital marketing and content management teams to establish appropriate measurement strategies for digital content updates and marketing campaigns.

• Enable stakeholder adoption: Train business partners to use analytics tools, prepare reports, interpret results, and apply insights effectively.

• Maintain risk and regulatory compliance: Follow applicable risk standards, policies, controls, and regulatory requirements in accordance with established risk appetite.

• Escalate potential risks: Identify risk-related issues and bring them to management’s attention when appropriate.

• Support internal controls: Maintain internal control standards and ensure timely implementation of relevant internal and external audit recommendations, including issues raised by regulators.

• Contribute to team objectives: Promote an inclusive and collaborative working environment and perform additional related duties as assigned.

Requirements

• A bachelor’s degree and at least 4 years of relevant experience in marketing, product management, finance, analytics, and/or data management.

• Alternatively, a combined minimum of 8 years of higher education and/or professional experience, including at least 4 years in marketing, product management, finance, analytics, and/or data management.

• Strong knowledge of statistical concepts and proven analytical capabilities.

• Experience compiling, evaluating, and interpreting technical information to develop meaningful insights.

• Ability to communicate complex analytical findings clearly and effectively to non-technical audiences.

• Excellent written and verbal communication skills, with the ability to collaborate across business functions and present recommendations to stakeholders.

• Strong problem-solving skills and the ability to translate business questions into structured analytical approaches.

• Attention to detail and a commitment to data accuracy, reporting quality, and reliable analytical outputs.

• Ability to manage competing priorities and work effectively in a fast-paced environment.

• Preferred: A master’s degree.

• Preferred: Knowledge of statistical tools and techniques used for modeling, segmentation, and data analysis, including linear regression, time series analysis, factor analysis, and cluster analysis.

• Preferred: Previous experience in financial services, ideally with an understanding of digital banking or related customer-facing platforms.

• Preferred: Experience using web analytics platforms and tag management software.

• Commitment to following risk management, regulatory, and internal control requirements while supporting an inclusive and collaborative workplace.

Benefits

• Hourly compensation: $45 per hour.

• Work arrangement: Remote position.

• Health insurance: Access to health insurance coverage.

• Dental insurance: Dental care coverage.

• Vision insurance: Vision care benefits.

• Retirement savings: Access to a 401(k) plan.

• Referral program: Opportunity to participate in an employee referral program.

• Travel allowances: Travel-related allowances are listed among the available benefits.