Senior Digital Analytics Strategist

<h3>Accountabilities</h3><li>
<strong>Lead measurement strategy:</strong>Define client KPIs, develop comprehensive measurement plans, and establish frameworks that connect digital analytics to business objectives and decision-making.</li><li>
<strong>Conduct analytics audits:</strong>Assess tracking implementations across GA4, Google Tag Manager, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, and related platforms to identify data quality issues, tracking gaps, and compliance risks.</li><li>
<strong>Oversee analytics implementation:</strong>Develop technical specifications, data layer architectures, event models, UTM taxonomies, and BigQuery integrations to ensure accurate, consistent, and actionable data collection.</li><li>
<strong>Manage quality assurance and monitoring:</strong>Lead implementation testing, validate tracking accuracy, monitor post-launch performance, and establish proactive alerts to identify and resolve data discrepancies.</li><li>
<strong>Advise clients and senior stakeholders:</strong>Lead client meetings and presentations, explain complex analytical findings in accessible language, provide clear recommendations, and define ownership of follow-up actions.</li><li>
<strong>Drive conversion optimization:</strong>Use analytics, heatmaps, behavioral insights, and experimentation data to inform conversion rate optimization (CRO) strategies and improve digital experiences.</li><li>
<strong>Develop attribution strategies:</strong>Evaluate multi-touch attribution and cross-channel customer journeys, investigate differences in platform-reported revenue, and recommend approaches to improve measurement consistency.</li><li>
<strong>Support privacy and consent compliance:</strong>Advise on consent management, cookie banners, data retention, and applicable privacy regulations in collaboration with developers, client legal teams, and relevant stakeholders.</li><li>
<strong>Collaborate across disciplines:</strong>Work closely with development, design, media, client services, and external partners to align analytics requirements, clarify responsibilities, and ensure successful delivery.</li><li>
<strong>Support migrations and redesigns:</strong>Lead analytics planning for major website migrations, platform transitions, and redesign projects, ensuring tracking continuity and measurement consistency before and after launch.</li><li>
<strong>Develop the analytics practice:</strong>Create standardized documentation, reusable deliverables, and repeatable processes; refine the analytics technology stack; and contribute to service development, sales proposals, project scoping, and client pitches.</li><li>
<strong>Integrate emerging technologies:</strong>Evaluate developments in AI, search, shopping behavior, attribution, and measurement technology, identifying opportunities to improve analytics workflows and service delivery.</li><li>
<strong>Mentor and support colleagues:</strong>Share technical expertise, guide other analysts, and contribute to the development of analytics capabilities and best practices across the team.</li><h2>Requirements</h2><li>
<strong>Professional experience:</strong>At least seven years of experience in digital analytics, measurement strategy, digital strategy, or a related field, ideally within a digital agency or consulting environment.</li><li>
<strong>Analytics expertise:</strong>Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, including server-side tagging, and BigQuery, with demonstrated experience developing and troubleshooting complex measurement implementations.</li><li>
<strong>E-commerce analytics:</strong>Strong understanding of e-commerce measurement, online customer journeys, conversion tracking, and revenue attribution. Experience with Shopify and its analytics ecosystem is highly desirable.</li><li>
<strong>Technical implementation skills:</strong>Experience designing data layers, event tracking frameworks, UTM taxonomies, analytics specifications, QA processes, and post-launch monitoring systems.</li><li>
<strong>Platform knowledge:</strong>Familiarity with tools such as Amplitude, Triple Whale, Shopify Customer Events, and other analytics, experimentation, and marketing measurement platforms.</li><li>
<strong>Privacy and consent management:</strong>Practical knowledge of consent management platforms, including OneTrust, and privacy frameworks such as GDPR, CCPA, CPRA, and emerging U.S. state privacy laws.</li><li>
<strong>Attribution and customer journey expertise:</strong>Understanding of multi-touch attribution, cross-channel performance measurement, off-site customer journeys, and the challenges of reconciling revenue across advertising and analytics platforms.</li><li>
<strong>Web development familiarity:</strong>Experience working with Shopify or Drupal websites, including headless implementations, is an advantage. The ability to collaborate effectively with developers on technical tracking requirements is essential.</li><li>
<strong>Strategic problem-solving:</strong>Strong analytical thinking and the ability to diagnose complex issues, prioritize opportunities, and translate findings into practical recommendations that support measurable business outcomes.</li><li>
<strong>Communication and presentation:</strong>Excellent written and verbal communication skills, with the ability to lead client discussions, present to senior stakeholders, explain technical concepts clearly, and confidently guide strategic decisions.</li><li>
<strong>Client and stakeholder management:</strong>Demonstrated ability to build trusted client relationships, ask insightful questions, manage expectations, and coordinate effectively across multidisciplinary teams.</li><li>
<strong>Process development:</strong>A proactive approach to documentation, standardization, and continuous improvement, with an interest in building scalable workflows and strengthening team capabilities.</li><li>
<strong>Leadership and mentoring:</strong>Experience mentoring analysts or helping develop an analytics service offering is a plus.</li><li>
<strong>AI adoption:</strong>Experience integrating AI tools into analytical workflows is beneficial, along with an interest in using emerging technologies responsibly to improve efficiency and insight generation.</li><li>
<strong>Adaptability:</strong>Comfortable working in a small, fast-paced, collaborative team environment and supporting a diverse portfolio of B2B and direct-to-consumer clients across industries.</li><li>
<strong>Location requirement:</strong>Must reside and work in the United States. This is a fully remote position.</li><h2>Benefits</h2><li>
<strong>Comprehensive healthcare:</strong>100% employer-paid medical, dental, and vision insurance.</li><li>
<strong>Insurance protection:</strong>Life insurance and short-term disability coverage.</li><li>
<strong>Paid parental leave:</strong>Support for employees and their families during important life transitions.</li><li>
<strong>Flexible paid time off:</strong>Family First PTO Bank, paid vacation, and additional flexibility to support work-life balance.</li><li>
<strong>Remote work:</strong>Fully remote work arrangement, allowing you to work from anywhere within the United States.</li><li>
<strong>Flex Fridays:</strong>A flexible end-of-week arrangement designed to support productivity and personal well-being.</li><li>
<strong>Retirement savings:</strong>401(k) plan with an employer match of up to 4%.</li><li>
<strong>Performance-based rewards:</strong>End-of-year merit-based bonuses recognizing individual contributions and performance.</li><li>
<strong>Professional development:</strong>Dedicated budget for learning, training, and career growth.</li><li>
<strong>Community involvement:</strong>Charitable matching opportunities and/or community service hours.</li><li>
<strong>Team-building opportunities:</strong>Annual company retreat and regular culture-building activities, including trivia and team lunches.</li><li>
<strong>Collaborative culture:</strong>An environment that values empathy, accountability, excellence, integrity, curiosity, and diverse perspectives.</li><li>
<strong>Career growth:</strong>The opportunity to influence analytics strategy, help expand service offerings, and work with sophisticated digital technologies and established brands.</li>