Senior Field & Demand Generation Manager

<h3>Accountabilities</h3><li>Own and execute the North American field and demand generation strategy in partnership with sales leadership, aligning marketing initiatives with pipeline creation, opportunity acceleration, and revenue targets.</li><li>Collaborate with regional sales leaders, account executives, business development representatives (BDRs), and revenue operations teams to establish quarterly plans, prioritize target accounts, and define campaign objectives.</li><li>Plan and deliver regional marketing programs, including executive dinners, roundtables, roadshows, trade shows, customer events, and user community initiatives.</li><li>Develop and manage partner marketing and co-marketing initiatives with cloud and technology partners, including programs supported by market development funds (MDF).</li><li>Execute integrated digital demand generation campaigns across paid media, email, webinars, content syndication, lead nurturing, and retargeting to generate qualified demand and support field activities.</li><li>Design and implement account-based marketing (ABM) programs and pipeline acceleration initiatives for strategic accounts, including targeted engagement to advance late-stage opportunities.</li><li>Manage the regional field and campaign calendar, event budgets, external vendors, and financial performance, ensuring effective allocation of resources and accurate budget forecasting.</li><li>Partner with product marketing to develop compelling messaging, positioning, product launch campaigns, and persona-specific marketing initiatives.</li><li>Work with content, brand, and web teams to create campaign assets, landing pages, nurture journeys, and conversion-focused digital experiences.</li><li>Collaborate with marketing operations to maintain accurate campaign tracking, attribution, lead routing, reporting, and visibility across the marketing and sales funnel.</li><li>Coordinate event and inbound lead follow-up with BDR and sales teams, ensuring timely lead routing and adherence to agreed service-level agreements (SLAs).</li><li>Monitor and report on key performance indicators, including marketing-qualified leads (MQLs), MQL-to-sales-qualified-lead conversion rates, Stage 1 pipeline, cost per opportunity, and pipeline contribution by program.</li><li>Analyze campaign results, identify underperforming initiatives, and adjust or discontinue programs that fail to deliver measurable business value.</li><li>Apply a test-and-learn approach to campaign channels, audience segmentation, messaging, and offers to continuously improve performance.</li><li>Identify opportunities to streamline workflows, leverage marketing automation, and develop scalable processes that improve the efficiency and effectiveness of regional marketing operations.</li><li>Build strong relationships with cross-functional stakeholders and establish marketing as a trusted strategic partner to North American sales leadership.</li><h2>Requirements</h2><li>At least seven years of experience in B2B field marketing and demand generation, ideally within SaaS, enterprise software, or technology companies.</li><li>Demonstrated ownership of both field marketing and digital demand generation programs, with experience integrating the two into cohesive, revenue-focused campaigns.</li><li>Proven ability to plan and execute executive events, roundtables, roadshows, and regional marketing programs from initial strategy and audience acquisition through logistics, follow-up, and pipeline reporting.</li><li>Strong experience managing regional marketing initiatives across North America and working with geographically distributed sales teams.</li><li>A track record of developing integrated campaigns that generate qualified pipeline, accelerate sales opportunities, and contribute to revenue growth.</li><li>Experience partnering directly with regional sales leaders to establish marketing priorities, negotiate resource allocation, review performance, and enforce lead follow-up commitments.</li><li>Expertise across the marketing funnel, including top-of-funnel demand creation and mid- to late-stage pipeline acceleration.</li><li>Hands-on experience with field marketing channels, including events, executive programs, partner co-marketing, and account-based marketing, as well as digital channels such as paid social, paid search, email, webinars, and lead nurturing.</li><li>Strong analytical skills, with the ability to interpret campaign data, measure marketing effectiveness, optimize budgets, and communicate performance insights to stakeholders.</li><li>Excellent project management and organizational abilities, with the capacity to manage multiple campaigns, budgets, vendors, and deadlines simultaneously.</li><li>Strong written and verbal communication skills, with the ability to influence cross-functional teams and collaborate effectively with stakeholders at different organizational levels.</li><li>Comfort working in a fast-moving environment where processes may still be evolving and strategic planning must be balanced with hands-on execution.</li><li>A proactive, accountable mindset, with the ability to make decisions independently, navigate ambiguity, and take ownership of outcomes beyond immediate responsibilities.</li><li>A customer-focused approach, using customer insights and feedback to inform campaign strategy and strengthen relationships.</li><li>A data-driven mindset, with a willingness to challenge assumptions, adapt strategies based on evidence, and continuously improve results.</li><li>A commitment to high-quality execution, timely delivery, constructive feedback, and continuous professional development.</li><li>Willingness to travel regularly across North America for regional events, customer engagements, and sales planning sessions.</li><h2>Benefits</h2><li>
<strong>Base salary:</strong>USD $130,000–$150,000 annually, depending on skills, experience, and geographic location.</li><li>
<strong>Performance incentives:</strong>Variable bonuses tied to individual performance, business objectives, and company growth.</li><li>
<strong>Equity participation:</strong>Stock options offering the opportunity to share in the company's long-term success.</li><li>
<strong>Flexible paid time off:</strong>An unlimited paid time off policy covering vacation, sick leave, and personal days.</li><li>
<strong>Paid holidays:</strong>Paid U.S. holidays and two dedicated volunteer days annually.</li><li>
<strong>Comprehensive healthcare:</strong>Medical, dental, and vision insurance coverage available from the first day of employment.</li><li>
<strong>Health Savings Account:</strong>Employer contributions to a Health Savings Account (HSA) for eligible employees enrolled in a high-deductible health plan (HDHP).</li><li>
<strong>Retirement savings:</strong>A competitive 401(k) employer matching program, with both traditional pre-tax and Roth contribution options.</li><li>
<strong>Financial protection:</strong>Employer-paid life insurance, accidental death and dismemberment (AD&amp;D) coverage, and short- and long-term disability insurance.</li><li>
<strong>Employee support:</strong>Access to a fully covered Employee Assistance Program and a company-sponsored Headspace account.</li><li>
<strong>Healthcare assistance:</strong>Access to a dedicated U.S. benefits concierge to help employees navigate healthcare and benefits questions.</li><li>
<strong>Remote work support:</strong>A monthly stipend to support your home office setup.</li><li>
<strong>Collaborative environment:</strong>Opportunities to work with a global team that values customer focus, accountability, innovation, excellence, and direct feedback.</li><li>
<strong>Professional growth:</strong>A culture that encourages continuous learning, high-quality work, collaboration, and shared success.</li><li>
<strong>Inclusive workplace:</strong>A commitment to equal employment opportunities and a diverse, supportive work environment.</li>