Senior Manager of Marketing Operations

<h3>Accountabilities</h3><li>
<strong>Marketing Technology Management:</strong>Own, optimize, and govern the marketing technology stack, including marketing automation platforms, CRM integrations, intent data, enrichment solutions, account-based marketing tools, and webinar and event platforms. Monitor technology adoption, performance, and costs to ensure the stack delivers measurable value.</li><li>
<strong>Lead Lifecycle Management:</strong>Design and maintain lifecycle stages, lead scoring models, lead routing processes, and service-level agreements in collaboration with Sales and Revenue Operations to improve lead quality and conversion.</li><li>
<strong>Performance Reporting and Analytics:</strong>Develop accurate, reliable dashboards that track pipeline contribution, conversion rates, sales velocity, channel performance, and other key marketing metrics for executive leadership and board-level reporting.</li><li>
<strong>Attribution and Marketing ROI:</strong>Build and maintain multi-touch attribution models and marketing return-on-investment reporting to measure campaign effectiveness, inform budget allocation, and support revenue forecasting in partnership with Revenue Operations.</li><li>
<strong>Data Quality and Compliance:</strong>Establish robust data governance practices, including enrichment, deduplication, data integrity, and compliance with applicable privacy and consent requirements.</li><li>
<strong>Campaign Operations and Budget Management:</strong>Define and enforce standards for UTM tracking, campaign structures, program setup, and quality assurance. Partner with Finance to support marketing budget planning, monitoring, and reporting.</li><li>
<strong>Technology Innovation:</strong>Assess and implement new marketing tools, automation capabilities, and AI-powered workflows that streamline processes, improve operational efficiency, and support business growth.</li><li>
<strong>Cross-Functional Collaboration:</strong>Work closely with marketing, sales, revenue operations, and finance stakeholders to align processes, maintain consistent reporting, and ensure marketing operations supports broader commercial objectives.</li><h2>Requirements</h2><li>
<strong>Professional Experience:</strong>At least 7 years of experience in marketing operations, including 3 or more years in B2B SaaS environments with complex enterprise sales cycles.</li><li>
<strong>Marketing Technology Expertise:</strong>Strong hands-on experience with marketing automation platforms such as HubSpot or Marketo, alongside Salesforce CRM administration, integration, and data management.</li><li>
<strong>Attribution and Reporting:</strong>Demonstrated experience developing multi-touch attribution models, measuring marketing ROI, and building executive-level dashboards that translate complex data into actionable business insights.</li><li>
<strong>Analytical and Technical Skills:</strong>Strong analytical capabilities, a systems-oriented mindset, and the ability to identify opportunities for process improvement through data-driven decision-making.</li><li>
<strong>Data Management and Governance:</strong>Knowledge of data quality management, lead lifecycle design, campaign tracking standards, and privacy and consent requirements.</li><li>
<strong>Communication and Collaboration:</strong>Excellent documentation, problem-solving, and communication skills, with the ability to collaborate effectively across marketing, sales, revenue operations, and finance teams.</li><li>
<strong>Preferred Qualifications:</strong>Experience with SQL and business intelligence tools such as Looker, Tableau, or similar platforms.</li><li>
<strong>Additional Advantage:</strong>Familiarity with account-based marketing programs and intent data platforms such as 6sense or Demandbase.</li><li>
<strong>Industry Experience:</strong>Experience working in a regulated industry with stringent data privacy, security, and compliance requirements is a plus.</li><li>
<strong>Work Environment:</strong>Ability to work effectively in a remote, cross-functional environment and participate in occasional travel for company events, team gatherings, industry conferences, and customer or partner meetings.</li><h2>Benefits</h2><li>
<strong>Competitive Compensation:</strong>Expected total cash compensation of $150,000–$215,000 per year, depending on skills, qualifications, experience, and location.</li><li>
<strong>Equity:</strong>Opportunity to receive equity as part of the overall compensation package.</li><li>
<strong>Healthcare Coverage:</strong>Medical, dental, and vision insurance.</li><li>
<strong>Financial Protection:</strong>Life insurance, short-term and long-term disability coverage, and a 401(k) retirement plan with a 4% employer match beginning on the date of hire.</li><li>
<strong>Time Off:</strong>Unlimited sick and vacation time, 14 paid company holidays, and a four-week sabbatical after five years of continuous full-time employment.</li><li>
<strong>Parental Leave:</strong>12 weeks of paid parental leave.</li><li>
<strong>Inclusive Health Benefits:</strong>Health reimbursement arrangements supporting fertility treatments and gender-affirming care.</li><li>
<strong>Remote Work Support:</strong>Monthly work-from-home stipend to support a productive remote working environment.</li><li>
<strong>Meals and Wellness:</strong>Monthly meal credit through Grubhub and a monthly wellness reimbursement.</li><li>
<strong>Professional Development:</strong>Dedicated professional development credit to support continued learning and career growth.</li><li>
<strong>Flexible Work Environment:</strong>Remote-first working arrangements, with occasional travel for team and business events.</li>