Senior Manager, Social Media & Community (Ethique Beauty) - Contract

Accountabilities:

The Senior Manager, Social Media & Community will lead social media execution, creator relationships, and community initiatives to increase brand visibility and build meaningful connections with consumers. Key responsibilities include:

• Lead social media strategy and day-to-day execution, including content calendars, creative briefs, content sourcing, publishing, and community management.
• Source user-generated content (UGC) creators and coordinate content development to support brand storytelling and audience engagement.
• Identify, evaluate, and build relationships with nano- and micro-influencers, particularly within beauty, sustainability, and related lifestyle communities.
• Manage creator partnerships from initial outreach through gifting coordination, collaboration planning, and ongoing relationship management.
• Support affiliate creator initiatives across platforms such as TikTok Shop, Amazon Creators, LTK, and ShopMy.
• Participate in relevant Reddit threads, Facebook groups, and other online communities, contributing helpful and authentic insights that reflect the brand’s values without relying on overly promotional messaging.
• Identify opportunities for brand collaborations, community partnerships, sampling initiatives, and small-scale events.
• Plan and execute partnerships and activations from concept development through implementation and follow-up.
• Collaborate closely with the internal team on content strategy, creator sourcing, campaign execution, and opportunities to strengthen brand awareness.
• Test new content formats, creator approaches, and community initiatives, adapting strategies based on audience response and emerging opportunities.
• Capture social content directly when needed to support a responsive and hands-on approach to content creation.

Requirements:

The ideal candidate is a creative, collaborative social media and community professional who combines strategic thinking with practical execution. They should be comfortable working in a fast-moving environment, building authentic relationships, and experimenting with new approaches to grow a purpose-driven consumer brand. Required qualifications include:

• Approximately five years of professional experience after completing formal education in social media, community management, content, creator relations, or a related field.
• Demonstrated experience planning and executing social media strategies across Instagram and TikTok.
• Hands-on experience sourcing influencers, managing creator relationships, or coordinating user-generated content initiatives.
• A proven track record of building online communities or managing social media presence for a brand or organization at any scale.
• Strong content planning, creative briefing, publishing, and community engagement skills.
• Ability to identify relevant creators and develop partnerships that align with brand values and target audiences.
• Comfort with ambiguity, experimentation, and testing ideas that may not always deliver the expected results.
• Ability to balance strategic responsibilities with hands-on execution and shift priorities as business needs evolve.
• Strong interpersonal skills, a collaborative mindset, and a kind, positive approach to working within a small team.
• Genuine interest in or experience with beauty, sustainability, and/or outdoor lifestyles.

Additional experience with affiliate creators across TikTok Shop, Amazon Creators, LTK, or ShopMy is an advantage. The ability to capture original social media content is also a plus.

Benefits:

• Hourly compensation ranging from $40 to $47.
• Fully remote contract position for candidates based in the United States who are authorized to work there.
• Ongoing contract with the potential to work up to 40 hours per week.
• Immediate start opportunity.
• Opportunity to help shape the social media strategy, creator partnerships, and community presence of a growing, sustainability-focused beauty brand.
• Varied responsibilities spanning strategy, content creation, influencer relations, partnerships, and community activations.
• Opportunity to work closely with a small, agile team in a collaborative and purpose-driven environment.