Senior Marketing Manager

<h3>Accountabilities:</h3><li>Develop and execute a comprehensive global marketing strategy that strengthens brand positioning, supports business growth, and establishes a consistent presence across key markets.</li><li>Define and maintain brand standards, messaging frameworks, and communication guidelines across the website, sales presentations, conferences, videos, case studies, and external communications.</li><li>Lead product marketing initiatives in collaboration with Product teams, translating complex technology and technical capabilities into clear customer benefits, compelling value propositions, and differentiated market positioning.</li><li>Own product launch messaging, solution briefs, product demonstrations, competitive positioning, and communications for new platform capabilities.</li><li>Develop and maintain high-quality sales enablement materials, including pitch decks, customer presentations, brochures, one-pagers, videos, industry-specific collateral, and strategic account resources.</li><li>Partner with Sales to understand customer needs, refine commercial messaging, and ensure sales teams have the materials required to win new business and expand existing accounts.</li><li>Lead the customer storytelling strategy, identifying opportunities to transform successful deployments into compelling case studies, testimonials, technical articles, interviews, videos, and other marketing content.</li><li>Work with internal teams and external content creators to capture customer outcomes, technical achievements, and visual assets during important infrastructure deployments.</li><li>Build a thought leadership program focused on infrastructure, artificial intelligence, robotics, asset management, and infrastructure condition assessment, creating a consistent flow of relevant technical and executive content.</li><li>Identify and pursue opportunities for media coverage, industry publications, executive interviews, awards, strategic partnerships, and other initiatives that increase brand visibility.</li><li>Establish a strategic conference and field marketing plan in collaboration with Sales and the Event &amp; Content Manager, determining where participation, speaking engagements, sponsorships, and exhibitions can generate commercial value.</li><li>Oversee the evolution of digital marketing channels, including the corporate website, LinkedIn, newsletters, search engine optimization (SEO), and video content, ensuring consistent and effective communication of the organization's value proposition.</li><li>Support customer and partner marketing through product updates, customer communications, executive roundtables, joint case studies, and user events that strengthen relationships and encourage account expansion.</li><li>Establish scalable marketing operations, including calendars, workflows, templates, performance metrics, and quality standards that improve efficiency and consistency.</li><li>Manage external agencies, designers, videographers, public relations specialists, and other marketing partners within approved budgets.</li><li>Lead, mentor, and develop the Event &amp; Content Manager, establish priorities, identify capability gaps, and recommend future hires to build a scalable marketing team.</li><li>Collaborate with Delivery and Customer Success teams to identify storytelling opportunities early, ensuring that important customer outcomes and technical achievements are captured effectively.</li><li>Define marketing priorities and approve external-facing materials while escalating decisions involving pricing, commercial commitments, customer confidentiality, legal approvals, and expenditures outside the approved budget to executive leadership.</li><li>Measure marketing effectiveness through commercial impact, sales enablement, customer engagement, market visibility, and contribution to strategic opportunities rather than content volume alone.</li><h2>Requirements:</h2><li>At least 7 years of B2B marketing experience, preferably in complex technical industries such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management.</li><li>Demonstrated experience building or significantly scaling a B2B marketing function, including developing strategies, establishing processes, and creating repeatable marketing programs.</li><li>Strong product marketing expertise, with the ability to translate sophisticated technical concepts into clear, differentiated value propositions that resonate with enterprise customers.</li><li>Experience supporting complex enterprise sales cycles and developing sales enablement materials that help commercial teams communicate value, address customer needs, and close opportunities.</li><li>Proven ability to develop and execute marketing strategies while remaining hands-on in content creation, messaging, positioning, campaign development, and other core marketing activities.</li><li>Excellent storytelling, writing, editing, and presentation skills, with the ability to create compelling customer narratives, executive communications, case studies, technical content, and high-quality sales collateral.</li><li>Experience collaborating with technical teams, executives, customers, and external agencies to gather insights and translate complex information into effective marketing communications.</li><li>Strong understanding of digital marketing channels, including website management, LinkedIn, newsletters, SEO, video, and other content distribution methods.</li><li>Experience planning or supporting industry conferences, events, public relations initiatives, thought leadership programs, and strategic partnerships.</li><li>Demonstrated leadership experience, including mentoring or managing marketing professionals and coordinating external agencies, contractors, and creative partners.</li><li>Strong strategic thinking, prioritization, and project management skills, with the ability to identify opportunities proactively and manage competing priorities in a fast-moving growth environment.</li><li>Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and align marketing initiatives with commercial and product objectives.</li><li>A high standard of quality across branding, presentations, websites, written content, and visual storytelling, combined with a strong attention to detail.</li><li>A proactive, autonomous, and results-oriented working style, with the ability to operate effectively in ambiguous environments, take ownership, and measure success through tangible business outcomes.</li><li>Genuine curiosity about emerging technologies and the ability to understand complex innovations without necessarily having an engineering background.</li><li>The ability to recognize compelling customer stories and market opportunities independently, without relying on leadership or Sales to identify every potential marketing initiative.</li><h2>Benefits:</h2><li>
<strong>Competitive compensation:</strong>Annual salary ranging from CAD $110,000 to $135,000, plus equity participation.</li><li>
<strong>Equity opportunities:</strong>Eligibility for a stock option allocation after successfully completing the probationary period.</li><li>
<strong>Extended healthcare:</strong>Health benefits that include dental and vision coverage.</li><li>
<strong>Paid time off:</strong>Three weeks of paid vacation annually.</li><li>
<strong>Sick leave:</strong>Five paid sick days, plus statutory leaves in accordance with applicable employment standards legislation.</li><li>
<strong>Remote-first flexibility:</strong>Work remotely from anywhere in Canada while collaborating with a globally distributed team.</li><li>
<strong>Access to engineering facilities:</strong>Opportunity to work from or visit the engineering lab in Victoria, particularly for team members based in Victoria or the Greater Vancouver area.</li><li>
<strong>Company-wide gatherings:</strong>Twice-yearly, three-day in-person team gatherings in Vancouver focused on planning, collaboration, learning, and team building.</li><li>
<strong>Employee referral program:</strong>Access to an employee referral bonus program.</li><li>
<strong>Meaningful mission:</strong>Help advance technologies that improve the safety, resilience, and sustainability of critical infrastructure, including bridges, dams, and airports.</li><li>
<strong>Career development:</strong>Play a key role in shaping a growing global marketing function and help determine its future structure and capabilities.</li><li>
<strong>High ownership and autonomy:</strong>Take initiative, make strategic decisions, and directly influence marketing priorities and business outcomes from day one.</li><li>
<strong>Collaborative technical environment:</strong>Work closely with specialists in engineering, software, robotics, sensing technology, and product development to bring innovative solutions to market.</li>