Senior Product Manager, Ad Formats

<h3>Accountabilities</h3><li>
<strong>Define product strategy:</strong>Develop and execute the strategy for new advertising formats and emerging advertiser categories, identifying opportunities to expand the advertising ecosystem and generate incremental revenue.</li><li>
<strong>Drive new advertiser growth:</strong>Serve as the primary product partner to sales teams targeting new advertiser segments, including payment providers, non-endemic brands focused on upper-funnel advertising, and advertising technology providers.</li><li>
<strong>Lead zero-to-one product development:</strong>Transform early-stage concepts into clear product strategies, roadmaps, and execution plans, coordinating cross-functional teams to deliver innovative advertising solutions.</li><li>
<strong>Develop new advertising formats:</strong>Partner with sales teams to explore and advance new opportunities across savings-oriented advertising, in-store experiences, and AI-enabled advertising solutions.</li><li>
<strong>Enhance user-facing advertising experiences:</strong>Design and improve advertising formats that balance shopper experience, advertiser objectives, retailer needs, and commercial performance.</li><li>
<strong>Manage cross-functional execution:</strong>Collaborate closely with Engineering, Sales, the Online Grocery team, and other stakeholders to align priorities, resolve dependencies, and deliver successful product launches.</li><li>
<strong>Manage external partnerships:</strong>Build productive relationships with third-party technology providers, oversee partner contributions, and coordinate integrations that support new advertising capabilities.</li><li>
<strong>Prioritize product investments:</strong>Evaluate market opportunities, business value, customer needs, and technical feasibility to determine which initiatives should be developed, scaled, or refined.</li><li>
<strong>Expand the advertising portfolio:</strong>As initial initiatives mature, identify and prioritize additional opportunities across the broader advertising ecosystem to support sustained growth and product innovation.</li><li>
<strong>Communicate strategy and performance:</strong>Clearly present product decisions, trade-offs, progress, and business outcomes to senior stakeholders, including executive leadership.</li><li>
<strong>Monitor product effectiveness:</strong>Assess the performance of new advertising formats and use customer feedback, commercial results, and product insights to guide continuous improvement.</li><h2>Requirements</h2><li>
<strong>Product management experience:</strong>Demonstrated experience in product management, particularly developing and managing user-facing advertising formats and experiences.</li><li>
<strong>Product launch expertise:</strong>A proven track record of bringing new products or features to market, from initial concept and discovery through execution, launch, and ongoing optimization.</li><li>
<strong>Commercial and customer understanding:</strong>Ability to balance advertiser objectives, user experience, retailer needs, and business performance when making product decisions.</li><li>
<strong>Zero-to-one product development:</strong>Experience transforming ambiguous opportunities into clear product strategies and actionable roadmaps in fast-moving, evolving environments.</li><li>
<strong>Partner and vendor management:</strong>Demonstrated ability to manage external technology providers, coordinate integrations, and build effective partnerships that support product development.</li><li>
<strong>Cross-functional leadership:</strong>Strong stakeholder management skills, with experience collaborating across Sales, Engineering, Marketing, and other business functions to achieve shared objectives.</li><li>
<strong>Strategic thinking and prioritization:</strong>Ability to assess competing opportunities, make informed trade-offs, and prioritize initiatives based on customer value, commercial potential, and technical feasibility.</li><li>
<strong>Communication and influence:</strong>Excellent written and verbal communication skills, with the ability to articulate product strategy, explain complex decisions, and build alignment among senior stakeholders.</li><li>
<strong>Performance advertising knowledge:</strong>Familiarity with performance-based advertising products and the metrics used to evaluate campaign effectiveness is an advantage.</li><li>
<strong>Industry expertise:</strong>Experience in advertising technology, retail media, digital commerce, or a closely related sector is preferred.</li><li>
<strong>Innovation mindset:</strong>Curiosity about emerging technologies, including AI-driven advertising solutions, and the ability to identify opportunities to apply new capabilities to customer and business challenges.</li><li>
<strong>Adaptability and ownership:</strong>A proactive, collaborative approach, with the ability to navigate uncertainty, take ownership of complex initiatives, and deliver results in a dynamic environment.</li><li>
<strong>Location eligibility:</strong>Must be based in Ontario, Alberta, British Columbia, or Nova Scotia, Canada, as the position is currently open only to candidates in these provinces.</li><h2>Benefits</h2><li>
<strong>Competitive base salary:</strong>CA$165,000–CA$174,000 annually for eligible Canadian candidates, depending on location, experience, skills, and other relevant factors.</li><li>
<strong>Equity compensation:</strong>Eligibility for an initial equity grant upon hiring, as well as annual equity refresh grants.</li><li>
<strong>Remote-first flexibility:</strong>Work remotely from an eligible Canadian province, with flexibility to choose the environment in which you work best.</li><li>
<strong>Flexible work approach:</strong>A workplace model designed to support autonomy, productivity, and meaningful collaboration.</li><li>
<strong>Career development:</strong>The opportunity to lead high-impact product initiatives, influence advertising strategy, and help develop emerging revenue streams.</li><li>
<strong>Innovation-driven environment:</strong>Work on new advertising formats, retail media opportunities, and AI-powered solutions in a rapidly evolving digital commerce ecosystem.</li><li>
<strong>Cross-functional collaboration:</strong>Partner with talented professionals across Product, Engineering, Sales, and other business functions.</li><li>
<strong>Competitive benefits package:</strong>Access to company benefits, with specific coverage and eligibility details available through the employer's benefits program.</li><li>
<strong>Inclusive workplace culture:</strong>Join an organization committed to diversity, equitable opportunities, and building teams that reflect a broad range of experiences and perspectives.</li>