Senior Product Manager, User Acquisition

<h3>Accountabilities</h3><li>
<strong>Define the user acquisition strategy:</strong>Establish a product vision and strategic direction for user acquisition, identifying opportunities where existing data, integrations, advertising capabilities, and developer relationships can create differentiated value.</li><li>
<strong>Lead zero-to-one product development:</strong>Take ownership of the entire product lifecycle, from customer discovery and opportunity assessment to hypothesis development, prioritization, experimentation, launch, and continuous improvement.</li><li>
<strong>Understand customer needs:</strong>Engage directly with mobile app developers and acquisition teams to understand their workflows, challenges, measurement practices, advertising strategies, and investment decisions.</li><li>
<strong>Evaluate market opportunities:</strong>Assess the mobile advertising ecosystem, attribution infrastructure, performance marketing trends, and competitive landscape to identify high-impact product opportunities.</li><li>
<strong>Develop product hypotheses:</strong>Translate customer insights and market research into focused product bets, prioritizing opportunities based on potential impact, feasibility, and strategic alignment.</li><li>
<strong>Drive experimentation and validation:</strong>Use prototypes, design partnerships, technical discovery, and lightweight experiments to validate assumptions, reduce uncertainty, and determine when to scale, refine, or discontinue initiatives.</li><li>
<strong>Collaborate with technical teams:</strong>Partner with engineering, design, data, and other product teams to define requirements and deliver solutions involving APIs, SDKs, integrations, identity, data flows, attribution, and advertising infrastructure.</li><li>
<strong>Connect acquisition with monetization:</strong>Explore ways to use subscription revenue and downstream monetization data to improve acquisition measurement, campaign optimization, customer lifetime value, and return on advertising spend.</li><li>
<strong>Build alignment across stakeholders:</strong>Communicate product recommendations, strategic trade-offs, learning priorities, and investment decisions clearly to senior stakeholders and cross-functional teams.</li><li>
<strong>Establish a long-term roadmap:</strong>Turn early market signals and validated product opportunities into a focused roadmap, defining the capabilities needed to build a sustainable and differentiated user acquisition offering.</li><li>
<strong>Measure product impact:</strong>Evaluate experiments and launches against meaningful customer and business outcomes, using evidence to guide prioritization and continuously refine the product strategy.</li><li>
<strong>Become the internal domain expert:</strong>Build and share deep knowledge of mobile user acquisition, attribution, advertising measurement, and developer growth to inform broader product and business decisions.</li><h2>Requirements</h2><li>
<strong>Product management experience:</strong>At least five years of experience owning significant product or growth decisions end-to-end. Relevant backgrounds may include product management, founding a company, growth leadership, or other roles involving accountability for product outcomes.</li><li>
<strong>Hands-on mobile user acquisition expertise:</strong>Extensive practical experience managing and optimizing mobile app acquisition campaigns or building products and infrastructure used by mobile acquisition teams.</li><li>
<strong>Mobile advertising ecosystem knowledge:</strong>Strong understanding of mobile acquisition channels and tools, including mobile measurement partners (MMPs), attribution solutions, Apple Ads, Meta and Google advertising platforms, conversion APIs, and related measurement infrastructure.</li><li>
<strong>Performance marketing expertise:</strong>Ability to reason about customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), campaign optimization signals, attribution models, and performance marketing economics.</li><li>
<strong>Privacy and measurement knowledge:</strong>Familiarity with Apple's App Tracking Transparency (ATT), SKAdNetwork and AdAttributionKit, consent management, privacy-related measurement limitations, and the impact of downstream user behavior on acquisition decisions.</li><li>
<strong>Zero-to-one product leadership:</strong>Demonstrated ability to navigate ambiguity, identify important unanswered questions, develop product hypotheses, prioritize opportunities, and validate concepts before committing significant resources.</li><li>
<strong>Technical fluency:</strong>Sufficient technical understanding to collaborate effectively with engineers on APIs, SDKs, integrations, data pipelines, identity resolution, attribution systems, and other technical product decisions.</li><li>
<strong>Customer discovery and market analysis:</strong>Ability to conduct customer interviews, analyze market dynamics, identify underserved needs, and translate research into actionable product strategies.</li><li>
<strong>Analytical and evidence-based decision-making:</strong>Strong judgment in evaluating experiments, interpreting product and marketing data, assessing risks, and adjusting direction based on measurable evidence.</li><li>
<strong>Communication skills:</strong>Excellent written and verbal communication skills, with the ability to explain complex technical and strategic concepts clearly to different audiences.</li><li>
<strong>Cross-functional collaboration:</strong>Ability to build productive relationships across engineering, design, analytics, go-to-market, and leadership teams in a distributed environment.</li><li>
<strong>Ownership and adaptability:</strong>A proactive, autonomous approach to work, with the willingness to challenge assumptions, make informed trade-offs, and take responsibility for product outcomes.</li><h2>Benefits</h2><li>
<strong>Competitive compensation:</strong>Compensation package valued at approximately<strong>USD 230,000</strong>, with equity offered. The precise base salary and compensation structure should be confirmed during recruitment.</li><li>
<strong>Equity participation:</strong>Opportunity to receive equity in a fast-growing, Series C company backed by established investors, including Y Combinator.</li><li>
<strong>Extended equity exercise window:</strong>Ten years to exercise vested stock options.</li><li>
<strong>Fully remote work:</strong>A remote-first environment designed to support autonomy, flexibility, and collaboration across geographic regions.</li><li>
<strong>Flexible time off:</strong>Approximately four to five weeks of flexible annual time off.</li><li>
<strong>Coworking support:</strong>Paid access to a coworking space.</li><li>
<strong>Workspace budget:</strong>Financial support for setting up and maintaining an effective working environment.</li><li>
<strong>Continuous learning:</strong>A dedicated learning stipend to support professional development and skill growth.</li><li>
<strong>High ownership and impact:</strong>The opportunity to establish a new product area, influence company strategy, and shape the future of mobile app growth.</li><li>
<strong>International collaboration:</strong>Work with distributed teams and mobile app developers across multiple markets and regions.</li>